BOSS proudly presents its 2024 holiday campaign, showcasing an elevated collection brought to life with global talents
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BOSS is delighted to announce the launch of BOSS SELECTED BY BECKHAM, curated by David Beckham, a true global figure in both sports and fashion.
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Following its CorpCore-themed Fall/Winter 2023 runway show—which reimagined tailoring with modern iterations of classic suiting and on-duty dressing staples—for Spring/Summer 2025, BOSS unveiled a collection that broke with the conventional parameters of corporate attire.
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Ever since the launch of the emotionally resonant #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence.
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Hugo Boss and David Beckham have announced a multi-year global design partnership for the BOSS brand. Over many years to come, this partnership will shape the BOSS menswear collections.
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The scenic villa is designed with both traditional and contemporary aesthetics in mind, serving as a sanctuary for fashion, creativity, and self-discovery. It invites discerning individuals to embrace the 24/7 BOSS lifestyle and "Feel the Power Within".
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The six-bedroom BOSS House Bali is an architectural expression that blends traditional and contemporary design aesthetics, offering views of a countryside landscape as guests relax and rejuvenate by a turquoise pool, which is accompanied by a water slide that spirals skyward and connects to the upper floor.
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To mark the launch of its Spring/Summer 2024 collection, BOSS will unlock the doors of BOSS House Bali to a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and key influencers from the Asia-Pacific region.
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Alexander Skarsgard dressed in HUGO BOSS at the 75th Primetime Emmy Awards at the Peacock Theater in Los Angeles on January 15, 2024, where he was nominated for Outstanding Supporting Actor.
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To celebrate the upcoming Lunar New Year, BOSS has collaborated with renowned novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy.
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For the Fall/Winter 2023 season, the German brand unveils a polished and dynamic new campaign with South Korean actor and BOSS ambassador Lee Minho for the BOSS luxury menswear range, featuring refined merino wool and highly dynamic performance suiting.
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Tailoring has always been at the heart of the BOSS design DNA, and its confident impression reinforces the brand’s core motto, Be Your Own BOSS.
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BOSS is pleased to announce that Beyoncé wore a custom crystal embellished silver jacket for her opening appearance in Dallas, Texas as part of her Renaissance World Tour.
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When the galvanizing #BeYourOwnBOSS motto was first introduced during the BOSS brand refresh in 2022, the personal layers and countless stories that lie behind this idea were just beginning to surface.
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Italian tennis player and BOSS brand ambassador Matteo Berrettini is the latest major name to be showcased in the BOSS Performance campaign, launching mid-July 2023.
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HUGO BOSS will return to the Weissenhof this year for the BOSS OPEN, following 2022’s successful rebrand of the Stuttgart-based ATP tournament. BOSS brand ambassador Matteo Berrettini, who took the men’s singles title at the BOSS OPEN 2022, will head to the Weissenhof’s grass courts this year, along with a host of other notable players, including Stefanos Tsitsipas, Nick Kyrgios, Taylor Fritz, Frances Tiafoe, Denis Shapovalov, and Jan-Lennard Struff.
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The BOSS brand and Daniel Grieder, HUGO BOSS CEO, hosted an exclusive dinner on the occasion of Naomi’s birthday. The event was followed by an after-party at Villa Julia in Cannes, France.
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Held at the Metropolitan Museum of Art in New York, HUGO BOSS wardrobes a few celebrities with the theme of the 2023 Met Gala is Karl Lagerfeld: A Line of Beauty, which pays tribute to the legendary German designer, and photographer, who passed away in early 2019.
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Tom modeled a BOSS ensemble, wearing a dark blue tuxedo, shirt, bow tie, and shoes by BOSS.
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BOSS is taking a bold step into the Metaverse on the heels of a critically acclaimed Spring/Summer 2023 Fashion Show in Miami.
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