S.Coups of Seventeen Joined By Rising Thai Celebrities to Visit BOSS Store One Bangkok and Explore BOSS Spring/Summer 2026 Collection
BOSS Store One Bangkok, the brand’s largest flagship store in Southeast Asia welcomes global superstar S.Coups alongside Thai celebrities Mew Suppasit Jongcheveevat, Joong Archen Aydin, Dunk Natachai Boonprasert, Bow Maylada Susri, Blue Pongtiwat Tangwancharoen, View Benyapa Jeenprasom, Ryu Vachirawich Watthanaphakdeepaisan, and JingJing Prariyapit Yu as they discover BOSS Spring/Summer 2026 collection at Bangkok’s newest fashion and lifestyle destination.
ELEVATING RETAIL: THE BOSS FLAGSHIP STORE AT ONE BANGKOK
BOSS Store at One Bangkok reflects the brand’s latest retail concept, translating BOSS’s signature precision in tailoring and commitment to exceptional materials into a refined architectural language. The striking façade, defined by clean lines and polished marble surfaces, opens into a meticulously designed two-storey space. Inside, warm wood tones, travertine stone, and metallic accents are harmoniously layered to create an environment that feels both contemporary and inviting. Natural light floods the interior, illuminating the space and enhancing the presentation of key pieces from the BOSS Spring/Summer 2026 collection.
In addition, BOSS Store One Bangkok offers a Made-to-Measure service, where clients can design suits tailored to their individual preferences. Guided by style advisors throughout the process, from fabric selection and monogram embroidery to the finest tailoring details, each piece is crafted to reflect the wearer’s personal style while upholding the brand’s distinctive standards of craftsmanship. The in-store experience is further enhanced by the region’s first BOSS Café, which presents a selection of signature menu offerings. Together, these elements transform BOSS Store One Bangkok into more than a fashion destination, establishing it as a fully immersive contemporary lifestyle space.
A STAR-STUDDED VISIT AT BOSS STORE ONE BANGKOK
BOSS Store One Bangkok also welcomed notable personalities, led by S.Coups, BOSS Brand Ambassador and global superstar from SEVENTEEN, who visited the store and brought his distinctive presence defined by confidence, determination, and a forward-looking vision that embodies the spirit of BOSS. Joining him were Thai artists and rising talents including Mew Suppasit Jongcheveevat, Joong Archen Aydin, Dunk Natachai Boonprasert, Bow Maylada Susri, Blue Pongtiwat Tangwancharoen, View Benyapa Jeenprasom, Ryu Vachirawich Watthanaphakdeepaisan, and JingJing Prariyapit Yu. Together, they represent a new generation expressing individuality, creativity, and bold self-expression in true BOSS style.
BOSS SPRING/SUMMER 2026 COLLECTION
The latest BOSS Spring/Summer 2026 collection reinterprets the brand’s signature tailoring through relaxed silhouettes and more natural proportions, presenting a contemporary take on the house’s renowned craftsmanship.
For menswear, the brand merges its heritage of craftsmanship with modern comfort. Highlight looks include a wide-lapel double-breasted linen jacket paired with tapered trousers in deep brown tones. The brand’s iconic double-pleated trousers return in a wide-leg silhouette, crafted in Italy to ensure both elegance and ease of movement. Outerwear introduces versatile layering options, ranging from bomber jackets made from high-quality technical fabrics to refined blazers in sheep suede. These pieces are complemented by lightweight linen and cotton shirts in a slim fit with a Kent collar, creating polished ensembles ideal for the season.
For womenswear, BOSS presents its signature tailoring through lightweight fabrics and soft color palettes, reflecting the confident elegance of the modern BOSS woman. Highlight looks include fluidly tailored separates that emphasize the collection’s natural aesthetic. Key pieces feature an oversized double-breasted waistcoat, relaxed wide-leg cargo trousers, and high-waisted trousers crafted from fine wool blends. A cotton stretch wrap dress styled with a D-ring belt adds a contemporary touch. Women’s outerwear is designed with a lighter feel, including a shortened beige trench coat and a chocolate-brown leather jacket with an oversized collar. Completing the look is the curved BOSS Revers bag, inspired by the brand’s tailoring heritage and designed to bring refined versatility on-the-go.
The collection is further complemented by licensed products including BOSS Watches, Jewelry, and Eyewear, offering a complete expression of the BOSS lifestyle.
The BOSS Spring/Summer 2026 collection is available at the BOSS flagship store at One Bangkok, at BOSS stores worldwide, on boss.com, and through selected wholesale partners.
ABOUT BOSS AND HUGO BOSS
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in around 500 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Solaire, City of Dreams, Newport, Nustar Cebu, Rustan’s Cebu, Rustan's Makati, Rustan's Shangri-La, and online at Trunc.ph, Rustans.com, Zalora.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI