BOSS Launches Global Fanwear For Matchdays That Matter
BOSS presents a new direction in soccer-inspired style. Uniting the world’s most passionate supporters with a brand built on confidence and performance, BOSS brings its distinctive aesthetic to moments where ambition, identity, and excellence take center stage. This evolution underscores BOSS’s position at the intersection of sport, culture, and style - reinforcing the brand’s commitment to owning the wardrobe at the game’s most high-impact moments.
We All Wear It: The Badge, Perfected
Only eleven players step onto the pitch, but the whole country carries the badge. Inclusive and emotional, this idea brings fans and players into the same story. For fans of international soccer and BOSS style alike, the brand unveils a bold new range of reimagined soccer jerseys, jackets, polos, T-shirts, shorts, and caps that hero national pride in a fresh, elevated way. Made for the stands, the streets, and every moment in between, this drop speaks to fans who live every tackle, every run, and every goal unfolds.
The exclusive fanwear collection encompasses special editions of the iconic BOSS Paddy polo, alongside T-shirts and sporty caps, all featuring a choice of the national colors and flags of England, Germany, Mexico, France, USA, Italy, Argentina, Canada, Portugal, Spain, Brazil, Colombia, and the Netherlands. Also available are three zip-front sweat jackets in the colors and flags of the USA, Canada, and Mexico. Minimal, premium, and confident: letting craft and execution carry the meaning. For a more subtle take on fan style, the collection also extends to a range of soccer jerseys and matching shorts in bold, solid colors that nod to favorite teams, available in white, black, navy, green, red, blue, and yellow.
Crafted from performance-driven materials, every piece delivers comfort and freedom of movement – whether supporters are jumping to their feet after a last-minute winner, travelling to away games, or sharing the drama at home with friends. Clean lines, textured surfaces, and premium detailing – from sharp contrast stripes to modern, relaxed fits – bring a new level of sophistication to matchday style.
Created to mix, match, and layer, these activewear essentials transform national pride and shared team spirit into a powerful, head-to-toe BOSS statement.
Fanwear will be offered worldwide via BOSS stores, wholesale channels, and boss.com.
About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in 485 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 128 countries at around 8,000 points of sale and online in 74 markets via hugoboss.com. With more than 17,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2025.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Solaire, City of Dreams, Newport, Nustar Cebu, Rustan’s Cebu, Rustan's Makati, Rustan's Shangri-La and online at Rustans.com and Zalora.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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