Watch: BOSS Fall/Winter 2026 Fashion Show
Stay tuned to watch the BOSS Fall Winter 2026 Fashion Show live from Milan Fashion Week on Thursday, February 26, at 6:30 PM (Manila Time).
📅 26 February 2026
🕦 11:30 AM CET (Milan)
🕠 6:30 PM Singapore Time / Manila Time.
This season marks a new chapter following the BOSS Paradox Show.
Show Concept: THE ART OF BOSS
Art plays a central role in the BOSS universe — from our engagement in the global art sphere to the craftsmanship embedded in every stitch. This collection explores the dialogue between culture, tailoring, and contemporary expression.
We are decoding the mystery around success and the art of being a boss.
• The Art of BOSS — celebrating craftsmanship, expertise, and heritage with a creative twist.
• The Art of Being a BOSS — an attitude and mindset, expressed through individuality and personal style.
Expect unexpected interpretations of tailored staples, refined design codes, and a bold fusion of art and tactile craftsmanship.
🎥 Watch the show live on YouTube:
https://youtu.be/f5gm86CUXh4
⭐ Mew Suppasit, Tul Pakorn from Thailand, Isaac from Vietnam would be attending the show, stay tune for their content.
ABOUT BOSS AND HUGO BOSS
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in around 500 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Solaire, City of Dreams, Newport, Nustar Cebu, Rustan’s Cebu, Rustan's Makati, Rustan's Shangri-La, and online at Trunc.ph, Rustans.com, Zalora.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI