BOSS Announces K-POP Icon S.COUPS of Seventeen As Global Brand Ambassador
BOSS is pleased to announce S.COUPS, the leader of the globally acclaimed K-pop group SEVENTEEN, as its newest global brand ambassador.
As part of this collaboration, S.COUPS will be styled in signature BOSS looks for select public appearances and exclusive events. He will also appear in upcoming brand campaigns, offering his confident presence and refined charisma to the BOSS story.
"I’m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can’t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,” says S.COUPS.
Renowned for his powerful band leadership and distinctive style, S.COUPS has played a central role in SEVENTEEN’s global success. His sophisticated aesthetic and presence align naturally with the BOSS identity, making the partnership a seamless reflection of shared values.
This year also marks the 10th anniversary of SEVENTEEN’s debut—a meaningful milestone that will be highlighted by the group’s highly anticipated comeback in May.
Through this collaboration, S.COUPS will continue to expand his global influence while connecting with new audiences worldwide through his BOSS appearances.
High-resolution images can be downloaded from:
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Solaire, City of Dreams, Newport, Nustar Cebu, Rustan’s Cebu, Rustan's Makati, Rustan's Shangri-La, and online at Trunc.ph, Rustans.com, Zalora.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
ABOUT BOSS AND HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in around 500 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024.
About S.COUPS:
S.COUPS officially debuted as the leader of the K-pop group SEVENTEEN in 2015. Known for his exceptional leadership and stage presence, he has played a pivotal role in shaping SEVENTEEN’s identity and global success. Under his leadership, SEVENTEEN has achieved multiple million-selling albums, sold-out world tours, and prestigious awards worldwide. As a performer, S.COUPS is recognized for his powerful charisma and versatile artistry.
Beyond the stage, he is also widely regarded as the emotional anchor and symbolic leader of SEVENTEEN’s global fandom, CARAT, admired for his sincerity, dedication, and unwavering connection with fans. In 2025, he marked the 10th anniversary of his debut. He continues to expand his influence not only as an artist but also as a cultural icon respected throughout the K-pop industry.
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About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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