Practical yet aspirational, the Spring/Summer 2026 offering is a wardrobe for those in transit – between jobs, ideas, cities – who need clothes that can keep pace with a life that doesn't move in straight lines.
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This season, BOSS shines the spotlight on a new cast of BOSSes in its Spring/Summer 2026 brand campaign: a group of individuals who embody what it means to ‘Be the Next’ – those who inspire, lead, and light the way for others by breaking the rules and breaking through – all while turning self-belief into strength.
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Perfectly embodying MAX&Co.’s refreshed identity, the S/S 26 collection channels an Enfant Terrible spirit into versatile pieces with a directional yet refined edge—placing a bold mix-and-match approach at its core.
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Maje revisits white through iconic cuts and a relaxed attitude. A luminous capsule, an ode to craftsmanship, balancing chic minimalism with a romantic twist.
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