Meghann Fahy and Corey Mylchreest Light the Way as New Faces in Cast of Rising Stars for BOSS Spring/Summer 2026 Campaign

This season, BOSS shines the spotlight on a new cast of BOSSes in its Spring/Summer 2026 brand campaign: a group of individuals who embody what it means to ‘Be the Next’ – those who inspire, lead, and light the way for others by breaking the rules and breaking through – all while turning self-belief into strength. 

Two bright lights illuminating the new-season BOSS story are actors and rising stars Meghann Fahy and Corey Mylchreest. American actor Fahy has emerged as one of Hollywood’s most in‑demand talents, lauded for her roles in HBO’s ‘The White Lotus’, and Netflix shows ‘Sirens’ and ‘The Perfect Couple’, and acclaimed 2025 thriller film ‘Drop’. London-born Mylchreest has made his mark on Netflix, playing King George in ‘Queen Charlotte: A Bridgerton Story’, the political thriller ‘Hostage’, and the romance ‘My Oxford Year’. Both stars continue to build momentum, with hotly anticipated roles across film and television upcoming.

S.COUPS returns as BOSS ambassador after starring in the brand’s Fall/Winter 2025 campaign and closing the BOSS runway at Milan Fashion Week. As a globally acclaimed K-pop superstar and SEVENTEEN leader, S.COUPS’s light continues to shine ever brighter.

This powerful trio are joined in the campaign by British model Sacha Quenby. Known for her striking presence and powerful walk, Quenby has fronted campaigns and appeared on runways for numerous iconic designers, and continues to define a bold, modern take on style.

The leading campaign film depicts the starring talents on a stunning all-white set as each of them descends a gleaming staircase in styles from the new collection, and individually share what they aspire to on their journey to ‘become the next BOSS.’ The tone is warm and inspirational, with the interplay of shadow and light reflecting the motto of the new campaign.

With its newest collection, BOSS delivers a bright seasonal color palette of distinctive mauves and muted purples alongside warm whites, earthy browns and beiges. The result is at once striking and subdued, with the hues appearing across tailored pieces, summer-weight merino-wool knitwear, dresses and skirts, shorts, lightweight outerwear, athleisurewear, shoes for casual and formalwear, and standout accessories.  

A key accessory highlight this season is the eye-catching and distinctive BOSS REVERS bag. With a design inspired by the lapel of a suit – in French, “revers” – and featuring notched detailing as well as clean yet rounded edges, it’s a carryall that empowers the wearer to pursue their ambitions, while remaining fully functional as it holds an entire day’s worth of essentials. Available in two sizes and crafted in a range of supple leathers in varying hues – including dark camel, rust, pumice, cave brown, and timeless black – the REVERS is poised to become an instant icon among BOSS’s line of accessories. 

Licensed products, which include BOSS Watches, Jewelry, and Eyewear, are also featured in the campaign, as modeled by Mylchreest, Quenby, and Xiangyu Li.

The campaign will be supported by a 360-degree marketing campaign amplified through outdoor advertising in key cities around the world. 

The BOSS Spring/Summer 2026 collection will be available at BOSS stores worldwide, on boss.com, and via wholesale partners.

CAMPAIGN CREDITS
Cast: Corey Mylchreest, Meghann Fahy, S.COUPS, and Sacha Quenby 
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird

ABOUT BOSS AND HUGO BOSS

BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in around 500 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024. 

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Shangri-La East Wing, Solaire, City of Dreams, Newport, Nustar Cebu, Rustan’s Cebu, Rustan's Makati, Rustan's Shangri-La, and online at Trunc.ph, Rustans.com, Zalora.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI