BOSS has commissioned internationally renowned celebrities to depict the moving story for Spring/Summer 2024. The empowering #BeYourOwnBOSS campaign promotes a self-determined life fueled by confidence, style, and a forward-thinking attitude. This season, self-determination takes center stage, emphasizing that you have the power to be your own BOSS.
Read MoreItalian tennis player and BOSS brand ambassador Matteo Berrettini is the latest major name to be showcased in the BOSS Performance campaign, launching mid-July 2023.
Read MoreHUGO BOSS will return to the Weissenhof this year for the BOSS OPEN, following 2022’s successful rebrand of the Stuttgart-based ATP tournament. BOSS brand ambassador Matteo Berrettini, who took the men’s singles title at the BOSS OPEN 2022, will head to the Weissenhof’s grass courts this year, along with a host of other notable players, including Stefanos Tsitsipas, Nick Kyrgios, Taylor Fritz, Frances Tiafoe, Denis Shapovalov, and Jan-Lennard Struff.
Read MoreFor Fall/Winter 2022, BOSS delves deeper into what it means to be your own BOSS with a campaign capturing a group of today’s most influential stars.
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