Tennis Star Matteo Berretini Is The Face Of The Fall/Winter 2023 BOSS Performance Campaign
Italian tennis player and BOSS brand ambassador Matteo Berrettini is the latest major name to be showcased in the BOSS Performance campaign, launching mid-July 2023. The look and feel of the social-first campaign will incorporate a minimalistic and future-facing laboratory setting with an elevated, grey-toned palette, and a set that features floating ceiling lights to add to the overall mystique of the campaign’s mood. Portrayed in a series of sleek short films, the individual vignettes showcase the unique designs of the dynamic Performance range, which offers state-of-the-art pieces that adapt to the wearer’s everyday lifestyle.
The first vignette focuses on the TECH TRAVEL pieces that offer the convenience of being lightweight, easy to pack, and able to be taken anywhere – without losing space or adding weight to your luggage. These styles are crafted from a lightweight, four-way stretch fabric that’s machine-washable, and offers greater freedom of movement. The short film highlights the above qualities in a modern way with an engaging storytelling angle while grounding the overall narrative in Matteo’s tennis skills.
Meanwhile, the second film throws a spotlight on the fuss-free DRESSLETIC selection, which boasts elegant tailoring crafted in a highly flexible, four-way stretch fabric. These premium pieces are also machine-washable and provide a polished look that has the added advantage of being ultra-dynamic for life on the go.
Lastly, the third and final short clip will continue to explore the same thread of a futuristic setting that helps draw attention to the quick-drying, stretchy, and reflective effects of the sporty ADVANCE ACTIVE assortment. Made using technical laminated fabric and seam taping to provide protection from the natural elements, these lightweight, workout-ready styles also offer convenient moisture-management qualities, allowing for unparalleled athletic performance while delivering the utmost comfort.
The overarching theme highlights the cutting-edge qualities of the entire BOSS Performance collection while making the best possible use of Matteo Berrettini’s charisma, charm, and athletic ability.
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