Taylor Fritz, an American professional tennis player, has joined BOSS as its newest Global Brand Ambassador. Fritz will wear BOSS clothing both on and off the court starting with his enthusiastically awaited return to his home tournament, Indian Wells.
Read MoreBOSS has commissioned internationally renowned celebrities to depict the moving story for Spring/Summer 2024. The empowering #BeYourOwnBOSS campaign promotes a self-determined life fueled by confidence, style, and a forward-thinking attitude. This season, self-determination takes center stage, emphasizing that you have the power to be your own BOSS.
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