Play Like A BOSS: Matteo Berrettini Returns To The BOSS Open In Stuttgart For 2023

HUGO BOSS will return to the Weissenhof this year for the BOSS OPEN, following 2022’s successful rebrand of the Stuttgart-based ATP tournament. BOSS brand ambassador Matteo Berrettini, who took the men’s singles title at the BOSS OPEN 2022, will head to the Weissenhof’s grass courts this year, along with a host of other notable players, including Stefanos Tsitsipas, Nick Kyrgios, Taylor Fritz, Frances Tiafoe, Denis Shapovalov, and Jan-Lennard Struff.

The BOSS OPEN 2023 will mark the first time that Matteo Berrettini will be dressed in the signature BOSS colors – black, white, and camel – from head to toe. A recurring face in BOSS’s global campaigns, Berrettini mirrors the brand’s core values with his enduring drive, passion, and positive attitude.

To celebrate his return to the BOSS OPEN, the Italian player has co-created a new capsule with BOSS. The collection features three key tennis essentials – a polo shirt, shorts, and a baseball cap – delivered in sleek, sportive style and timeless, neutral hues. The capsule will be complemented by an exclusive design of the GEL-RESOLUTION™ 9 tennis shoe. Created in collaboration with performance sports brand ASICS, and debuted on-court by Matteo Berrettini, the new design arrives in BOSS’s iconic camel shade, with distinctive black-and-white accents on the uppers. The shoe style is made with ASICS’s signature stability technology, which supports baseline players’ lateral movements while keeping the foot comfortably locked in place with an innovative lacing system. It’s completed with flexible uppers that maximize movement.

“I’m looking forward to getting back to the grass courts at the Weissenhof for what I’m sure will be another exciting BOSS OPEN with some great matches and, of course, amazing support from the audience. I am happy to mark this moment by collaborating with BOSS once again to create a capsule collection that combines sports with style,” says Matteo Berrettini.

BOSS OPEN attendees will be able to shop the BOSS x Matteo Berrettini collection, along with the co-created ASICS sneakers and other sporty apparel and accessories, in a dedicated pop-up store at the Weissenhof. With a striking exterior that resembles a sports holdall, and a contemporary interior with a tennis theme, the pop-up will get guests excited for the on-court action.

During the BOSS OPEN, the next generation of the seamless, high-performance BOSS x HeiQ AeoniQ™ polo shirt – which received a 2023 ISPO Award for setting new standards in the field of more sustainable performance apparel, will be available for purchase in the pop-up store and online. HeiQ AeoniQ™ is a revolutionary cellulosic yarn created from certified wood pulp – one of the many possible renewable raw materials from which it can be made. Its performance attributes are comparable to those of polyester.

In line with the sporting event’s sponsorship, the ball kids and line umpires will be dressed in custom BOSS uniforms throughout the tournament. BOSS branding will be prominently displayed around the Weissenhof tennis complex, which has hosted the Stuttgart ATP tournament for over a century. Visitors will be greeted with a BOSS-branded archway at the entrance, and will be able to spot eye-catching displays from the brand – from 3D BOSS letters to a logo-adorned hot-air balloon – throughout the event space. On Center Court, statement-making BOSS signage will be in clear view of the audience, whether they’re watching the action live at the Weissenhof or tuning in from home.

The BOSS OPEN will take place until Sunday, June 18, 2023.

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