Hugo Boss and David Beckham have announced a multi-year global design partnership for the BOSS brand. Over many years to come, this partnership will shape the BOSS menswear collections.
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The scenic villa is designed with both traditional and contemporary aesthetics in mind, serving as a sanctuary for fashion, creativity, and self-discovery. It invites discerning individuals to embrace the 24/7 BOSS lifestyle and "Feel the Power Within".
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The six-bedroom BOSS House Bali is an architectural expression that blends traditional and contemporary design aesthetics, offering views of a countryside landscape as guests relax and rejuvenate by a turquoise pool, which is accompanied by a water slide that spirals skyward and connects to the upper floor.
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To mark the launch of its Spring/Summer 2024 collection, BOSS will unlock the doors of BOSS House Bali to a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and key influencers from the Asia-Pacific region.
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Alexander Skarsgard dressed in HUGO BOSS at the 75th Primetime Emmy Awards at the Peacock Theater in Los Angeles on January 15, 2024, where he was nominated for Outstanding Supporting Actor.
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Following a successful global brand refresh in 2022, HUGO BOSS is delighted to open the first HUGO store in Philippines at Power Plant Mall, featuring the new HUGO store concept.
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HUGO encourages you to take a bold step forward with its latest sneaker drop, the HU-GO1ST.
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Individuality, attitude, and breaking the rules – this Spring/Summer of 2023, HUGO takes this anthem to new altitudes in the brand’s most daring and defiant campaign yet.
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GQ Men Of The Year (MOTY) in association with BOSS returned to London last night to celebrate stars from across culture, fashion, and sport who have made 2022 a year to remember.
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For Fall/Winter 2022, BOSS delves deeper into what it means to be your own BOSS with a campaign capturing a group of today’s most influential stars.
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HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO.
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BOSS is proud to announce a long-term partnership and the launch of a standalone capsule collection, co-created by Italian professional tennis player, Matteo Berrettini.
The 2021 GQ Men of the Year Awards in association with BOSS took place on the evening of Wednesday, September 1, 2021 in the Turbine Hall of the Tate Modern in London, UK.
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Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for BOSS.
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Enjoy up to 50% off from top lifestyle brands. Special gifts await!
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HUGO BOSS is pleased to announce two-time PGA TOUR winner and Top-10 player in the world Patrick Cantlay as its latest sports ambassador.
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A rising star in the world ranks, Gavin Green is poised to become one of Asia’s most exciting golf talents for many years to come.
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HUGO BOSS has renewed its partnership with Formula E, the electric street racing series, for a further three seasons, until at least the end of season nine in 2023.
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