Introducing HU-GO1ST, HUGO’S Freshest Sneaker Silhouette

HUGO encourages you to take a bold step forward with its latest sneaker drop, the HU-GO1ST. Designed for those who like their footwear to make a statement, the new sneakers feature fresh pops of HUGO red, and they come in a range of bold colorways to elevate any look.

Aligning with HUGO’s constant championing of self-expression and individuality, the HU-GO1ST sneakers are defined by a curved, chunky profile that immediately turns heads. Their lacing system features hiking-inspired reflective accents – offering a bold look from day to night – along with triangular eyelets to allow for easy adjustment. The trekking inspiration carries over to the sneakers’ extended outsoles, which feature raised triangular patterns of different sizes to ensure a better grip.

The design is completed on a bold note with a branded loop on the heel counters. Comfortable materials throughout, including a breathable lining, make the HU-GO1ST sneakers feel effortless to wear, whatever the day brings.

The HU-GO1ST launch will be accompanied by a social media-focused activation that will encourage fans to join HUGO on a sneaker hunt that celebrates standing out rather than blending in. Over on Snapchat, users will be able to virtually try on the new sneakers via a dedicated filter. In addition, HUGO stores worldwide – from London to Stockholm to Dubai – will showcase the HU-GO1ST sneakers in special window displays.

In the Philippines, HUGO is exclusively distributed by Stores Specialists, Inc., and is soon to open in Power Plant Mall. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.