HUGO Celebrates The Launch Of Power Plant Mall Store
Following a successful global brand refresh in 2022, HUGO BOSS is delighted to open the first HUGO store in Philippines at Power Plant Mall, featuring the new HUGO store concept.
The concept expresses a modern and fresh visual approach. An open-facade design sets a welcoming, easygoing tone for the new HUGO store experience. Design features in HUGO red throughout the interior highlight the brand's bold attitude and create a stylish atmosphere.
From denim and jersey, to outerwear and beyond, the HUGO collection is created for rule-breakers who go their own way. HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO style mantra? Be authentic, be true and go all out.
With a total retail space of 48 square meters, the new HUGO store features the latest Spring/Summer 2023 HUGO Menswear collection, including shoes and accessories. Cool, architectural features – like a wavy metallic wall element and a mix of shiny and brushed-steel surfaces – underline the brand’s contemporary look and feel. HUGO’s signature red and white colors also stand out as unmistakable design elements, adding high recognition value throughout the space.
Address:
R1 Level Power Plant Mall
Rockwell Drive, Makati City
Philippines 1211
About HUGO and HUGO BOSS:
HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and an authentic way of dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention; those who set trends rather than follow them. Additionally, HUGO-licensed fragrances, watches, eyewear and kidswear all capture a youthful spirit. HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.