Hugo Boss Signs Strategic Partnership With David Beckham In A Multi-Year Design Collaboration
HUGO BOSS has today announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.
In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.
Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the conception and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear, with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.
“Over the last few years, I’ve been wanting to invest more time in design and fashion but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership,” said David Beckham.
In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, Zalora. Visit ssilife.com.ph, subscribe to the SSI LIFE YouTube channel, and follow @ssilifeph on Instagram and Facebook for more information.