MAX&Co. Spring/Summer 2026

Perfectly embodying MAX&Co.’s refreshed identity, the S/S 26 collection channels an Enfant Terrible spirit into versatile pieces with a directional yet refined edge—placing a bold mix-and-match approach at its core. 

Marking a step forward in MAX&Co.’s evolution, the collection reflects the brand’s increasingly lifestyle- and zeitgeist-driven ethos, rooted in the pillars of Curiosity, Courage, and Community. Each piece celebrates these values, balancing classic, wearable silhouettes with a contemporary attitude to create a look that is multidimensional, effortlessly daring, and confidently understated. 

This is dressing without limits. Styles are conceived to meet the demands of multiple occasions, flexing between smart and casual while transitioning seamlessly from work to leisure and city to travel. Guided by a style-over trends approach, timeless staples are reimagined through a subversive lens that blends comfort, versatility, and self-expression. 

Contrasts collide in all the right ways to form a fluid aesthetic: relaxed yet sophisticated, demure yet bold, polished yet playful. Sheers, floral prints, pastels, pleating, and soft volume meet sharp tailoring, 90s references, boxy fits, utility elements and sporty details. Proportion play and unexpected bursts of colour are central to the mood.

Key pieces include transeasonal and spring outerwear like elevated cargo jackets, oversized trenches, luxe bombers, and car coats, while A-line skirts, voluminous trousers, polo shirts, and column and slip dresses in monochromatic prints carry through the season. Footwear and accessories amplify the edgy vibe with sporty oval sunglasses, leather toe-post sandals, modern slingbacks, and structured bags with integrated cut-out handles, in both printed and colour-pop versions. 

The campaign captures the non-conformist attitude of MAX&Co.'s new identity, starring brand ambassador Paloma LeFriant—daughter of legendary DJ Bob Sinclair—who was chosen for her distinctive style and rebellious personality. Created in collaboration with creative agency Highsnobiety and shot by Grant James Thomas with styling by Lorenzo Posocco, the campaign brings to life a visual manifesto of the brand's new mood. 

Meanwhile, the &Co.LLABORATION series remains a driving force, continuing to champion experimentation, diverse talent, and cross-industry creativity. This season sees the return of artist Pietro Terzini with the ‘1-800 Gift Alert’ capsule, alongside a new partnership with LA-based designer and creative director Sami Mirò, for the ‘Becoming Undone’ capsule. 

About MAX&Co. 

MAX&Co. is an international lifestyle-driven contemporary brand that reimagine timeless style with a bold energy, rebellious edge and a playful mix-and-match attitude, bringing together a new generation of self-expressive, creative and style-forward individuals. Founded in 1986, MAX&Co. is part of Max Mara Fashion Group and is distributed online and in over 400 stores worldwide.

In the Philippines, Max&Co. is exclusively distributed by Stores Specialists, Inc., and is located at Central Square, Rustan’s Makati, Alabang Town Center and Eastwood. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI