Tod’s Appoints Shota Watanabe as Brand Ambassador in Japan
Tod’s appoints Mr. Shota Watanabe, J-pop idol and actor, as its first male Brand Ambassador in Japan. Watanabe embodies the brand’s values of outstanding craftsmanship, timeless quality, and understated elegance. As a member of the Tod’s family, he will convey the Italian lifestyle of Tod’s through a contemporary lens.
In the first visuals, Watanabe wears looks from the Tod’s Pre-Spring 2026 Collection, designed by Creative Director Matteo Tamburini. He pairs the ensemble with the brand’s signature Gommino shoes and the new Red Dot sneakers, completing the look with the Tod’s T Timeless shoulder bag or the Tod’s Di Folio bag, and the Greca belt. The result is a naturally confident and eye-catching outfit that balances sophistication with a relaxed sensibility, highlighting the Italian lifestyle and exceptional quality that define the brand.
Mr. Watanabe stated as follows: “I am honored to have been appointed as the brand’s ambassador in Japan. I have experienced Tod’s dedication to Italian craftsmanship and timeless elegance firsthand, and I look forward to learning about the true Italian lifestyle through Tod’s various projects and sharing it with everyone.”
ABOUT TOD’S
Founded as a small shoe factory in Casette D’Ete over a century ago, Tod’s epitomizes true Italian style with a focus on craftsmanship. All Tod’s products are entirely Made in Italy, a distinctiveness that has kept clients loyal throughout generations. Refined, understated luxury, impeccable taste and enviable quality are the key signposts to each and every Tod’s piece. The signature Tod’s Gommino, with its trademark 133 rubber pebbles on the sole, was born in the late 1970’s and rapidly became the go-to luxury moccasin on an international level. In 2013, Tod’s introduced a full ready to wear women’s collection and in 2014 the brand launched a full ready to wear wardrobe for men.
In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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