Versace Biggie Campaign
LIFE IS BETTER IN BIGGIES: The sunglasses of the most iconic musicians, artists, culture- makers and innovators. Originally named after the late rapper Notorious B.I.G., who was known for his love of luxury fashion, these sunglasses embody a blend of street style and high fashion. They reflect the cultural influence of hip-hop and celebrate the legacy that merges music and fashion. The Biggie sunglasses are not just a statement of style, but also a nod to the impact of Versace on contemporary culture.
“I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses.
From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit.” — Donatella Versace
“I love wearing Biggie sunglasses, they are my go-to accessory for any occasion. They represent so much more than just sunglasses and I am so excited to be a part of this community.” — Sabrina Carpenter
“I’ve seen Biggie sunglasses worn by everyone—my NBA teammates, friends I’ve made across the globe, business guys, and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.” — Alexandre Sarr
To wear Biggie sunglasses is to welcome the unexpected. To celebrate individuality but know that it takes a community to truly break new ground and to stand in a heritage of tastemakers who have chosen Biggies to express themselves. To make a personal statement of fearlessness and self-expression, amplified through the golden Medusa and iconic lenses of Biggies.
Grammy-nominated global superstar Sabrina Carpenter, and NBA basketball player Alexandre Sarr, represent the next generation of the Biggies community. They are the latest young talent to be championed by Versace for the depth of their personality and determination that has already seen them achieve their goals as rising stars in their field. In a series of portraits from photographer and director Rosie Marks, Sabrina, and Alexandre wear new Biggie styles where their everyday dreams and individuality are revealed and enhanced in the lenses of their sunglasses. The images share an iconic and bold attitude that is felt when wearing Biggies. Because there’s always more to see, feel, and experience in Biggies. Life just gets that little bit better.
Chief Creative Officer: Donatella Versace
Photographer & Director: Rosie Marks
Starring: Sabrina Carpenter, Alexandre Sarr
In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at The Mall | NUSTAR Cebu and Greenbelt 4. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI