Chloé Opens First Boutique In Greenbelt 4, Manila
Chloé opens a new boutique inside Greenbelt 4 in Manila, the Philippines. The open-plan boutique spans 98 -square-meters, in which the leather goods, shoes and accessories collections are housed in a welcoming and immersive environment, starting with Spring 2025 by Chemena Kamali.
The store design encapsulates the DNA of the French Maison, reinterpreting familiar vocabulary to establish a new vision that feels both current and timeless. Familiar curves echo throughout: shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather and ceramics.
“Chloé is excited to expand our presence at Greenbelt 4. This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets.” Laurent Malecaze, President and CEO of Chloé.
GREENBELT 4
ABOUT CHLOÉ
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who liberated women from the formal fashion of the era by pioneering luxury ready-to-wear. A true visionary, Gaby Aghion believed that women should dare to be themselves. Today, the Maison is a leading luxury French fashion house, which continues to embrace the founder’s vision
of free-spirited femininity and effortlessness under the creative direction of Chemena Kamali.
ABOUT CHEMENA KAMALI
Born in Germany in 1981, Chemena Kamali undertook a Master of Arts in Fashion at Central Saint Martins University of the Arts in London under Professor Louise Wilson. The German designer has over two decades of experience including a long tenure with Chloé. She began her career at the Maison as part of Phoebe Philo’s team and later returned as Design Director to Clare Waight Keller in 2012. Most recently, from 2016, she was Women’s Ready to Wear Design Director for Anthony Vaccarello at Saint Laurent. Since October 2023, Kamali is the Creative Director of Chloé.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI