KENZO Celebrates The Lunar New Year With Golden Boke
On January 3rd, 2025, KENZO will celebrate the Lunar New Year with an exclusive collection featuring festive designs inspired by the Year of the Snake and the Golden Boke Flower.
THE YEAR OF THE SNAKE AND GOLDEN BOKE FLOWER
In 2025, the Lunar zodiac celebrates the snake, a symbol of wisdom, elegance, and transformation. To honor this iconic animal, KENZO has created a collection that blends traditional Lunar cultural elements with the House's contemporary design codes. The collection features meaningful motifs, vibrant color palettes, and intricate craftsmanship, celebrating the values of happiness, longevity, and luck.
THE 2025 LUNAR NEW YEAR COLLECTION OVERVIEW
To mark this festive season, KENZO's Artistic Director NIGO has designed a collection that reinterprets House signatures through a Lunar New Year lens. The Boke Flower, a hallmark of KENZO's heritage, is depicted in a golden snake graphic, merging tradition with bold creativity. Gold and red, symbolizing happiness and prosperity, are prominent throughout the collection, creating a vibrant yet refined palette. High-end embellishments, such as pearl accents and embroidered crests, enhance the festive atmosphere.
THE 2025 LUNAR NEW YEAR WARDROBE
For this special occasion, the collection features versatile and textured pieces designed for winter layering, incorporating festive details. The Quilted Padded Overshirt, made from padded cotton fabric, showcases the Boke Flower reinterpreted in a golden snake graphic embroidered on the back. The design also includes "KENZO Paris" and "18 rue Vivienne" signatures, reflecting the House's Parisian roots. Knitwear jumpers and cardigans feature a crest- embroidered golden version of the Boke Flower, with shiny stripes for a festive touch. Accessories such as shoe charms, adjustable bracelets, and oversized reversible scarves are animated with Lunar New Year-inspired motifs and colorway. Jersey and woven pieces, with subtle nods to the House's identity, include T-shirts and sweatshirts featuring the snake inspired Boke Flower graphic in vibrant red and gold tones, bringing joy and energy to everyday styles.
Festive and infused with meaningful details, the Lunar New Year collection captures the essence of KENZO's creative vision while paying homage to cultural traditions.
In the Philippines, Kenzo is exclusively distributed by Stores Specialists, Inc., located in Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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