Kate Spade New York Announces Tyla As Global Brand Ambassador

Debuting in Kate Spade New York’s 2026 fall global campaign, the two-time Grammy-winning artist joins the brand as a new icon to reach a new generation

Kate Spade New York today announced two-time Grammy-winning artist Tyla as its new Global Brand Ambassador. The brand continues to inspire a new generation through its “Spark Something Beautiful” brand ethos, rooted in optimism and with the power to spark joy that spreads. 

Known for her distinctive style, magnetic creativity and global cultural influence, Tyla embodies the spirit of Kate Spade New York—effortlessly bringing together fashion, music and individuality. 

“Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her,” said Eva Erdmann, CEO and Brand President, Kate Spade New York. “From her music to her personal style, she makes people feel something. That’s rare. And she’s doing it at a pivotal moment in her career—a new album, a new chapter, and the world watching. We’re thrilled to have her with us as we spark something beautiful, together.”

The partnership with Tyla will unfold across brand campaigns, social content and in-store advertising, with Tyla making her debut appearance in the brand’s fall 2026 campaign. The campaign is centered around joy hiding in plain sight and includes nods to Tyla's new sophomore album, A*POP, woven into the creative with a signature Kate Spade New York sense of play. Throughout the creative, Tyla carries the brand's hero silhouette, the Duo Mini shoulder bag, in new seasonal colorways including Beet and Laurel Leaf. The new fall collection is available for purchase in August 2026 with additional styles launching throughout the season in Kate Spade New York stores and katespade.com.

The announcement coincides with Kate Spade New York’s celebration alongside Tyla at a PAPER Magazine album launch event in Los Angeles. The brand will share additional campaign details in August.

Behind the scenes image from the set of the 2026 fall global campaign. Tyla carries the Duo Mini shoulder bag in Laurel Leaf. 
Photo credit: Courtesy of Kate Spade New York

Photo Credits:
BTS Photographer: Marcus Gustaffson 
Creative Agency: Marcel 
Production House: Wanda

For more information visit KateSpade.com and follow along on social media by following @katespadeny.

ABOUT KATE SPADE NEW YORK
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands. Our Deluxe Editions with French flaps and deckled edges, to our collectible hardcovers, there is a Penguin Classic for every reader.

In the Philippines, Kate Spade New York is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza, and Rustan’s Cebu. Visit facebook.com/katespadenewyork.philippines or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI