Tod's Appoints Rebecca Patricia Armstrong As Brand Ambassador
Italian luxury brand Tod’s is pleased to announce Rebecca Patricia Armstrong as its new Brand Ambassador.
Thai British actress, singer and model, Rebecca Patricia Armstrong, professionally known as Becky Armstrong, has established a strong international presence across both the entertainment and fashion industries. Renowned for her contemporary style, confidence and individuality, she embodies a new generation of talent with strong relevance across Asia and beyond.
Rooted in Italian craftsmanship, exceptional quality, and enduring elegance, Tod’s embodies an authentic lifestyle defined by artisanal excellence and timeless luxury. Through this new partnership, the brand further reinforces its modern vision and distinctive heritage alongside Becky Armstrong, whose versatility, effortless sophistication and refined aesthetic naturally reflect Tod’s values.
Becky’s first official appearance as Tod’s Brand Ambassador will take place during Milan Fashion Week on 25th September 2026. The appointment marks the beginning of a series of collaborations bringing together her dynamic energy and Tod’s distinctive Italian lifestyle and contemporary elegance.
Becky shares her excitement: “Thank you for this wonderful opportunity. I am so happy to be part of the Tod’s family and look forward to the journey ahead. I’ve always admired how Tod’s pieces are beautifully crafted, yet effortless and easy to wear every day. This understated elegance is what makes the brand so special to me. I’m incredibly excited for this new chapter with Tod’s.”
ABOUT TOD’S
Founded as a small shoe factory in Casette D’Ete over a century ago, Tod’s epitomizes true Italian style with a focus on craftsmanship. All Tod’s products are entirely Made in Italy, a distinctiveness that has kept clients loyal throughout generations. Refined, understated luxury, impeccable taste and enviable quality are the key signposts to each and every Tod’s piece. The signature Tod’s Gommino, with its trademark 133 rubber pebbles on the sole, was born in the late 1970’s and rapidly became the go-to luxury moccasin on an international level. In 2013, Tod’s introduced a full ready to wear women’s collection and in 2014 the brand launched a full ready to wear wardrobe for men.
In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI