Coach Announces Lola Tung As Global Ambassador
Coach today announces actress Lola Tung as a global ambassador, expanding its longstanding relationship with the actress, who has served as an ambassador for Coachtopia, Coach’s circular sub-brand, since 2023.
In her new role, Tung will star in global campaigns for Coach watches and eyewear, and star as the face of Coach Forever, a new fragrance franchise launching in June 2027. The partnership brings Coach’s purpose of inspiring authentic self-expression to life through storytelling rooted in the Courage to Be Real and Lola’s unique perspective.
One of Hollywood’s most compelling talents, Tung has captivated audiences with the emotional nuance of her performances and an effortless, modern sense of style. She embodies Coach’s belief in confident self-expression, approaching both her work and personal style with authenticity. Her upcoming campaigns deepen her role within the brand’s global community of extraordinary talent expanding the possibilities for self-expression across fashion, music, sport, film and beyond.
“I’ve loved getting to work with Coach, and I’m excited to take this next step together”, says Tung. “I’ve always admired how Coach encourages people to express every side of who they are with confidence and authenticity. I’m looking forward to collaborating with the team and bringing my own point of view to what we create together.”
“I’ve loved watching our partnership with Lola evolve over the past few years,” says Coach Creative Director Stuart Vevers. “She has a warmth, optimism and curiosity that make her such a natural part of the Coach world, and every time we work together, she brings something new. I’m excited to keep building on what we’ve already started.”
Eyewear and watch global campaigns starring Tung will debut in September, followed by a fragrance campaign in June 2027.
FILM & PHOTOGRAPHY CREDITS:
Ben Rosser
ABOUT COACH
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
Coach’s Partner: Penguin Random House
An international publishing powerhouse, Penguin Random House creates books for everyone and joins Coach in championing stories of courageous self-expression. As the exclusive U.S. publishing partner for “Explore Your Story,” Penguin Random House brings their publishing expertise to Coach’s history of craft with the creation of the book charm collection—featuring water-proof covers, a leather embossed spine, and the full, readable text to many well-loved titles. Penguin Random House was also pivotal in connecting the brand with participating authors.
CONTACT:
Brooke Hudson, Director, Global Brand Communications
bhudson@coach.com
Tessa O’Connell, Director, Global Public Relations
toconnell@coach.com
In the Philippines, COACH is exclusively distributed by Stores Specialists, Inc., and is located at City of Dreams, Greenbelt 5, Mall of Asia (Pop-up), Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Rustan’s Shangri-La , and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI