Calvin Klein Introduces New Campaign Starring MINGYU

K-pop superstar styled in Fall 2024 denim, Calvin Klein today unveils its new campaign featuring SEVENTEEN’s MINGYU in Fall 2024 denim. Directed by AJ Duan and shot by Park Jong Ha, the campaign spotlights the K-pop superstar’s distinctive style. MINGYU’s personality comes into focus against soft blue and orange backdrops, where vibrant color, gradient and shadow complement his playful energy and body language.

MINGYU is seen in the brand’s latest jeans, introducing new cuts and washes styled with classic logo tees, mixed wash denim layers and sleek lightweight outerwear. The 90s Straight Jeans are styled three ways: with the iconic Signature 90s Trucker and Modern Cotton Air Trunks; with the Archive Logo Relaxed Crewneck T-Shirt; and with the Monogram Logo Tee layered under the Twill Nylon Bomber Jacket. For a casually cool look, the Standard Straight Jean is paired with the Modern Cotton Trunk, the Relaxed Denim Jacket and Archive Logo Zip Fleece Hoodie. A pair of dark 90s Loose Jeans paired with a mid-blue Slim Denim Shirt under a light Oversized Denim Shirt Jacket create an effortless, oversized statement.

The campaign launches on August 16, 2024, and Fall 2024 denim is now live on calvinklein.com. 

Campaign Credits:

Directed by AJ Duan

Photographed by Park Jong Ha

Editorial Credits:

Calvin Klein

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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