Michael Kors Unveils Fall 2024 Michael Michael Kors And Michael Kors Mens Ad Campaign
Michael Kors is excited to announce the release of the Fall 2024 ad campaign for MICHAEL Michael Kors and Michael Kors Mens. The Fall 2024 campaign was shot by renowned fashion photographer Mert Alas, under the creative direction of Trey Laird, and was styled by Alex Harrington. Captured on location in Los Angeles, the campaign imagery is graphic, bold and statement-making, channeling the distinctive high/low mix that is inherently L.A. The campaign features an international cast of models including Olivia Palermo, Mathilda Gvarliani, Lenny Kragba, Ilias Loopmans, Ali Dansky and Diane Chiu. The models are featured in both still photography and a wide range of video assets.
“In L.A., it’s all about how you arrive—you get out of your car like you’re about to hit the Oscars red carpet, even if you’re just going to lunch or grabbing a juice,” says Michael Kors. “For this campaign, we wanted to capture the sense of possibility and intrigue that L.A. has to offer. And when it came to the styling, Los Angeles is the epicenter of breaking the rules, so there’s a lot of proportion play and that mix of laid-back cool and high glamour.”
The Fall 2024 campaign embraces a confident approach to dressing. From oversized shirts and suiting to knits and knee-grazing jackets, this season reimagines sportswear through a chic contemporary lens. Elongated leather blazers, mini hemlines and relaxed denim play with proportions while faux fur coats and camo print inject a sense of cool drama. The season’s accessories emphasize the campaign’s urban cool attitude. Structured shoulder bags and mini bags reign supreme, crafted from crackled and burnished leather, with hits of Empire Monogram print providing a new take on a Michael Kors’ staple. Inspired by an archival design, the Darrington satchel and messenger combine utility and rock-and-roll glamour, while over-the-knee and combat-style boots bring the edge. Sculptural high-shine earrings and bracelets add a touch of modern shine.
The global campaign will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI