JC-T Stars In Fall 2024 Michael Michael Kors Ad Campaign
Michael Kors is delighted to unveil its new campaign with APAC Brand Ambassador JC-T. The campaign showcases JC-T's magnetic presence as he navigates the world-renowned destination. The imagery evokes the brand's signature blend of modern glamour and urban sophistication.
The Fall 2024 collection shines with a focus on versatile pieces that transition seamlessly from day to night. This season introduces the Darrington bag, inspired by an archival design and available as both a satchel and a messenger. The versatile Darrington combines laid-back chic with a tough-luxe edge. At the heart of the campaign are two new takes on the Colby handbag, one crafted from silky smooth leather in a sophisticated driftwood hue and the other made from denim-printed leather in a rich charcoal color. The latter features soft, smooth leather printed with a realistic denim effect that results in unique variations of color and print on each bag. Like quality denim, the color and leather will soften and wear with time. This unique Colby will only be available in Australia, Japan and Greater China.
Throughout the campaign images and video, JC-T brings the season to life, effortlessly mixing polished tailoring with casual cool. From sleek outerwear to statement accessories, the campaign highlights the ease and sophistication of the Fall 2024 line. The global campaign will debut on August 14, with a comprehensive rollout across print and digital media, social platforms, and outdoor placements worldwide.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI