Tommy Hilfiger and Liverpool FC Announce First-of-its-Kind Partnership in World Football
Introducing a style vision for the next era of the game, Tommy Hilfiger joins Liverpool FC as Official Global Partner, including the brand’s seasonal wardrobe of iconic essentials, timeless denim, the ‘New York’ dress casual collection, refined accessories and footwear, and co-branded club capsules. Liverpool FC will showcase curated ‘Tommy Hilfiger’ collections across campaigns, select match days and seasonal storytelling, with bespoke head-to-toe looks for players and key backroom staff.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], presents a bold new expression for the beautiful game announcing a first football club partnership with Liverpool FC. Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns.
A series of exclusive capsules, cultural moments and seasonal campaigns bring New York prep heritage together with the spirit of Anfield. Men’s first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as Liverpool FC Women stars Gemma Bonner and Leanne Kiernan, bring the announcement to life– a modern expression of style, confidence and individuality. Ongoing narratives throughout the season will unfold on football’s biggest stages, bringing fans closer to the people and personalities that define the club.
“For my entire career I’ve been inspired by sports icons, stories and uniforms,” said Tommy Hilfiger. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness.”
“It’s great to see our LFC club partnership with Tommy Hilfiger go live” said Virgil van Dijk, Liverpool FC captain. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage”.
Ben Latty, chief commercial officer at Liverpool FC, said: “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club.”
In a statement of shared legacy and ambition, the partnership is announced with the largest Tommy flag ever produced, unfurled across the hallowed Anfield turf showcasing the co-branded logo. The fabric has been donated to the Silly Goose Foundation, founded by Reagan, an LFC Foundation participant and lifelong Reds fan, and will be repurposed into themed pieces that will be auctioned to raise funds for the charity.
Designed for the full club and global community of supporters, the partnership brings together decades of craftsmanship, tradition and authenticity in a modern expression of club dressing.
Tommy Hilfiger built a global brand on the belief that a welcoming spirit, connection to pop culture and bold collaboration can shape what comes next. His lifelong love of sport inspired him from the start of his career to bring fashion into the worlds of the athletes that define it. That passion powered decades of pioneering partnerships, from working with icons such as Thierry Henry, Rafael Nadal and Lewis Hamilton to reshaping how fashion meets sport. It now fuels a new frontier, from sponsoring the Cadillac Formula 1® Team and the U.S. SailGP Team to Liverpool FC, where the brand’s Americana heritage meets the club’s enduring football identity, driven by courage, creativity and a belief in dreaming big.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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