Zegna, Together With Actors Mahershala Ali And Nicholas Tse, Redefine #WHATMAKESAMAN A Man Today
“What does it mean to be a man today?” Last season Zegna embarked on a path of reflection that started with this simple question that was at the heart of our Fall-Winter 2019 campaign. The campaign’s aim was to lead a conversation on the meaning of modern masculinity, not to impose a new truth. We encouraged men to take risks to embrace their own view of what masculinity is, even if this meant going against traditional notions of manhood. 110 years of constantly observing a man’s world gave us the chance to undertake this challenge.
Zegna’s next step is to inspire men to express their principles through actions that speak about responsibility, respect, care, passion, hope and purpose. Our journey continues as we set a new frontier for the brand. #WHATMAKESAMAN aims to urge men to reflect on the values they stand for in contemporary times and to act accordingly to create a better tomorrow. This has been Zegna’s mission from the beginning. A deep respect for the land and for the people has always been central to our vision. Philanthropy is a part of who we are as a company. Sustainability is our state of mind since our inception.
We take care of the world we live in as we reuse and reinvent the existing, and we call it #USETHEEXISTING. Elevating our commitment to the world, we use more pre and post-existing materials that are rewoven for a new life with the aim to reduce the waste that the industry produces. #USETHEEXISTING fabrics help us apply our sustainable ethos to products. Guided by our motivation for preservation, we show responsibility towards people, community and geographies.
Zegna’s exploration of modern masculinity takes the new campaign from self-reflection to expression and continues to include #WHATMAKESAMAN ambassadors who embody what it means to be a man today: men with purpose that can connect to the outside world in an effort to shape the future.
Two-time Oscar winner Mahershala Ali and multifaceted actor, singer and entrepreneur Nicholas Tse remain the key faces of the campaign who explore the importance of responsibility. These Modern Voices are dressed in Modern Tailoring, reflecting Zegna’s focus on innovation and progress. Embracing changing notions of style, of convention, of masculinity, we present contemporary tailoring for the modern man – redefined by monochromatic suiting with attitude.
At Zegna we believe authenticity is built from where you began, and we are reconfirming our ongoing social and environmental responsibility. Our founder’s dream was not just about fabric, but to make his home town, and the world around it, a better place, ensuring the highest quality without compromising the quality of life for future generations.
Side by side with men since 1910, our values are solid to their core, but they keep progressing with men and with time. Masculinity is evolving, and men are daring to highlight their inner emotions, showing who they are. A modern man takes care. A modern man thinks responsibly and acts respectfully. A Zegna Man is a modern man.
About Ermenegildo Zegna Group
Ermenegildo Zegna is a leading global luxury menswear brand founded in 1910 in Trivero, Italy, by the young entrepreneur Ermenegildo, whose pioneering vision continues to inspire the company business development in a sustainable way: to use resources for the good of others; to give back to people and to employees; to take care of the territory and communities from which the brand comes. The company is today managed by Ermenegildo Zegna as CEO, grandson of the founder and third generation of the Zegna family. Throughout the years the company has evolved from high quality textile production to the artisan commercialization of sartorial expertise and onto the affirmation of a luxury worldwide lifestyle brand with a retail network covering over 100 countries.
In the Philippines, Ermenegildo Zegna is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Rustan’s Makati.