ZEGNA Announces Multi-Year Partnership With Art Basel
ZEGNA is proud to announce its global multi-year partnership with Art Basel, marking a significant new chapter in the brand’s long-standing dedication to contemporary art and cultural dialogue. The collaboration reinforces ZEGNA’s commitment to supporting artists and artistic institutions that explore the intersection of creativity, community, and nature.
Art has always been part of ZEGNA’s identity as a language of values. Rooted in a tradition that dates back to the early 20th century, ZEGNA’s relationship with art was first envisioned by its Founder, Ermenegildo Zegna, who believed that art and beauty should serve as daily sources of inspiration. As part of his broader vision of giving back to the territory that shaped him, in the 1920s, he began commissioning local artists—including Ettore Pistoletto Olivero and Otto Maraini—to enrich the town of Trivero and the original wool mill at the heart of what is today known as Oasi Zegna, a 100 km² natural territory in the Italian Alps. These weren't decorative gestures—they were expressions of a vision that industry could coexist with beauty, that a factory could become a place of culture. Monumental staircases, fountains, friezes, and portraits quietly transformed the Oasi Zegna landscape into a living museum. Over the decades, this vision has evolved. Without ostentation or commercial aim, ZEGNA continued to commission site-specific public artworks by artists like Daniel Buren, Dan Graham, and Roman Signer—each chosen not for their fame, but for their ability to interpret the ZEGNA world in an authentic way. Globally, ZEGNA has extended this vision by inviting artists like Graham Sutherland, Not Vital, and Kiki Smith to create bespoke wool trophies, symbolizing the brand’s legacy in textile innovation. Art is also present throughout ZEGNA’s spaces: in its Milan headquarters, the work Woolen—The Reinstated Apple by Michelangelo Pistoletto celebrates the authenticity of ZEGNA’s partners and the sustainable roots of its wool. Installations by William Kentridge, Mimmo Jodice, and Ettore Spalletti can be found in ZEGNA stores around the world. Each piece is part of a larger, ongoing story that has never needed to be told loudly.
The partnership with Art Basel marks a pivotal moment, offering a global platform to celebrate art that resonates with ZEGNA’s values of environmental stewardship, cultural consciousness, and social engagement. For the first time, ZEGNA is ready to bring visibility to a long-protected legacy—not to brand it, but to let it blossom. With this partnership, ZEGNA found the right context to tell new chapters of its story, through the right voices, in the right way.
As Official Partner, ZEGNA will be present across all four Art Basel fairs—Basel, Miami Beach, Paris, and Hong Kong—and will create curated experiences that spark dialogue between art, design, and responsible entrepreneurship. At the center of this collaboration is “Visible”, a project initiated by Cittadellarte – Fondazione Pistoletto and Fondazione Zegna, which supports socially engaged artistic practices through a pioneering fellowship model.
To strengthen the artistic dimension of the initiative and reinforce the partnership with Art Basel, Vincenzo De Bellis – Art Basel Director, Fairs and Exhibition Platforms – will join the Visible Steering Committee. “I’m honoured to join the “Visible” Steering Committee and deepen our shared commitment to art as a driver of social and environmental change. Through this partnership with ZEGNA and Cittadellarte–Fondazione Pistoletto, we’re supporting artists who use their practice to address today’s most urgent challenges and shape more resilient futures,” said Vincenzo De Bellis.
“For over a century, our family has believed in the power of art to elevate places, enrich lives, and shape culture. This partnership with Art Basel and Cittadellarte is a natural evolution of that belief—a way to honor our legacy while looking forward. At ZEGNA, we see art not as embellishment, but as an agent of change. By supporting socially engaged artists through the “Visible” project, we’re reinforcing our commitment to a future where creativity, community, and responsibility can thrive together,” added Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group.
“Visible” is not a recent invention—it’s rooted in a deep generational bond. Michelangelo Pistoletto’s father, Ettore Pistoletto Olivero, was among the first artists commissioned by Ermenegildo Zegna. That early connection laid the foundation for a shared belief: that art should not be confined to traditionally dedicated spaces, but embedded in the places where life happens.
This June, during Art Basel in Basel, ZEGNA will present the recipients of the 2025 Visible Situated Fellowships, spotlighting artists and collectives across the world who use their work to address today’s most urgent environmental and social challenges. The evening will also serve as a tribute to Michelangelo Pistoletto and his nomination for the Nobel Peace Prize—celebrating a lifetime dedicated to art as a catalyst for societal transformation.
The partnership with Art Basel represents a shared commitment to shaping culture through meaningful, lasting contributions to the arts. The natural evolution of a vision that ZEGNA quietly nurtured for generations, and now, the time has come for that legacy to blossom: because the change we make in the world today will be the legacy we leave behind tomorrow.
ABOUT ZEGNA
Inspired by our visionary founder, ZEGNA follows its own path down the road that Ermenegildo built over 110 years ago in the mountains in Piedmont, northern Italy. His 232 road, crossing through the 100 km2 Oasi Zegna natural territory that surrounds the original ZEGNA Wool Mill, has been turned into the 232 Road Brand Mark – a graphic abstraction of the ZEGNA brand identity, where its history is consolidated into the founder’s family name. Established as a fabric maker, ZEGNA is internationally recognised as a leading global luxury menswear brand and part of the Ermenegildo Zegna Group. Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores. As of 31st March 2023, 304 stores are directly operated by the Ermenegildo Zegna Group (242 ZEGNA and 62 Thom Browne) in 80 countries around the world. The brand remains committed to leveraging its rich heritage to build a better present and future.
In the Philippines, Zegna is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
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