Introducing The Pre-Fall 2025 Michael Kors Campaign
Michael Kors is excited to announce the release of its Pre-Fall 2025 campaign. A continuation of the brand’s Hotel Stories series, the imagery was shot by Carin Backoff at the modern-luxe Fouquet’s New York hotel in Tribeca.
Starring models Jordan Daniels, Luna Bijl, and Karmel Segui, this season is all about treating yourself. Taking advantage of the many luxuries that Fouquet’s has to offer, the campaign explores everything from self-indulgence at the spa to the ultimate private movie theater experience, treats from room service, pre-dinner cocktails, and more.
For Pre-Fall 2025, the brand reimagines its core designs through a modern, unequivocally chic lens. Bold, saturated colors from crimson to deep mulberry stand out against classic neutrals, snake print adds intrigue, and menswear-inspired tailoring offers laid-back polish. On the handbag front, hand-woven and embossed finishes pack textural punches, while our high-shine bag charms lend a personalized finish to seasonless stars, including the glamorous new Romee satchel.
The Pre-Fall 2025 campaign also marks the reintroduction of the MK2000 logo motif, which made its debut in Michael Kors’ Fall 2000 Collection. The geometry of the MK2000 design has the timeless chic of a herringbone pattern, rendered in a luxurious jacquard for this season.
“I am excited to bring back my first logo motif,” says designer Michael Kors. “The original inspiration came from me doodling on my loose-leaf binder in high school. I drew a repetitive MK motif that I dreamt would someday be not just a dream, but a reality. To see the MK2000 reimagined 25 years later, for a whole new generation of customers, puts the spotlight on the quality, design, and timelessness that are so important to me as a designer.”
The global campaign will debut in June across digital outlets and social media platforms.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omni-channel experience.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI