Jimmy Choo's Summer 2025 Campaign Starring Chloë Sevigny

Chloë Sevigny stars in the Summer 2025 campaign entitled Summer Bliss: The serenity and intimacy of a summer afternoon. The campaign captures Chloë enjoying a stolen moment, escaping the heat of the city in the height of summer. 

As she indulges in this interlude, Chloë embraces the laid-back mood of the season; her sun-drenched bedroom is an intimate sanctuary. 

Captured by Ezra Petronio’s lens, this campaign sees the Academy Award-nominated actor return as the face of the house for a second season, building on her enduring relationship with Jimmy Choo. Ethereal and playful, Chloë embodies the ease of the season where shoes and accessories are imbued with artisanal beauty and timeless modernity. Her innate confidence and style complement the collection’s mood; she makes her own style rules, reinforcing the notion of laid-back glamour whilst reclining on cool, crisp sheets, reveling in her wardrobe. A personal pause, slowly preparing for the balmy evening ahead. 

Fringe, hand-weaving, braiding, open-work embroideries, and rich craftsmanship come into sharp focus through a series of refined visuals and short films that highlight the collection’s shoes, bags, and accessories.

“Chloë is not only a huge talent, but she remains eternally interesting and relevant. Her confidence combined with her playful spirit reflects the essence of the Jimmy Choo woman – she’s self-assured, intriguing, and good fun!”  Sandra Choi, Creative Director

The Summer 2025 collection explores the value and meaning of making, combining artisanship and technique. Intricate Sangallo embroidery, intrinsically characteristic of summer, defines the collection. The CINCH bag sees this openwork floral embroidery play out in tan leather contrasted with a canvas body, also echoed in a tone-on-tone blue denim version. This emblematic bag is also animated with playful fringing in shades of toffee suede and buttermilk leather. The strappy sandal is, of course, a Jimmy Choo icon, one present from its earliest collections - in a direct reference to the archive the LEO style is revived from 1998 in elaphe-printed leather and metallic gold, while the AYLA flat, an archetypal summer style and wardrobe essential, is proposed in chocolate suede.

The Summer 2025 collection is now available at jimmychoo.com and will be coming to the Philippines soon. Styles may vary.


Campaign Credits

Talent: Chloë Sevigny
Creative Director: Sandra Choi
Art Direction: Ezra Petronio & Lana Petrusevych at Petronio Associates
Photographer: Ezra Petronio
DOP: Julien Andreetti
Stylist: Jodie Barnes
Hair: Shiori Takahashi
Make Up: Thomas de Kluyver
Set Design: Gideon Ponte
Production: The Production Club

ABOUT JIMMY CHOO:

Established in 1996, Jimmy Choo is a global luxury accessories brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and craftsmanship excellence, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories, and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism, and joy. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group, publicly listed on the New York Stock Exchange under the ticker CPRI.

In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At-Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
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