Tommy Hilfiger Welcomes Cadillac Formula 1® Team Reserve Driver Zhou Guanyu as Global Brand Ambassador

Building on its partnership with Cadillac Formula 1® Team, the brand continues a legacy of championing athletes whose impact fuses fashion, sport and entertainment.

Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces Zhou Guanyu as the newest TOMMY HILFIGER Global Brand Ambassador. As China’s first Formula 1® driver and one of motorsport’s most influential contemporary voices, Zhou brings distinctive personal style, global appeal and a fresh perspective to the Tommy family. 

“Zhou Guanyu represents a new generation of talent with influence that reaches far beyond the racetrack,” said Tommy Hilfiger. “What excites me most is the way he approaches style — with confidence, individuality and authenticity. I’m looking forward to seeing him bring that modern perspective to our vision of ‘Prep Made Current’.”

The announcement comes as Zhou continues his journey with the Cadillac Formula 1® Team, where he serves as Reserve Driver, supported by TOMMY HILFIGER as Official Apparel Partner. 

“Fashion is part of my DNA; I’ve grown up understanding that clothes are not just practical — they are an entire language,” said Zhou Guanyu. “Style is an opportunity to tell your story without words. For decades, Tommy Hilfiger has helped show the personality beyond the helmet, opening the door for individuality to become part of the sport. I'm proud to be part of that legacy and to represent the brand on and off the track.”

The partnership strengthens TOMMY HILFIGER’s position at the intersection of sport, style and contemporary culture. As motor racing continues to surge in global popularity, Zhou’s connection with younger, style-aware fans expands the brand’s reach. Joining fellow Cadillac Formula 1® Team driver Checo Pérez as Brand Ambassador, while following in the footsteps of former collaborators Lewis Hamilton, Rafael Nadal and Thierry Henry, the announcement underscores a continued commitment to working with sporting figures who influence culture around the world. 

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @zhouguanyu24. 

ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI