Tommy Hilfiger Partners With F1® The Movie On The APXGP Collection

Building on a legacy of fusing fashion, sport, and entertainment, the range harnesses the power of the highly anticipated ‘F1® The Movie’, starring Brand Ambassador Damson Idris and Brad Pitt. 

In a synergy of speed and style, the limited-edition lineup blends racing codes and iconic prep as the brand sets the pace in ‘motorcore’ dressing. 

AMSTERDAM, THE NETHERLANDS (JUNE 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], fuels the connection between fashion, motorsport, and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North America on June 27, 2025, and internationally beginning June 25, 2025.

Fronted by F1® The Movie’s breakout star and TOMMY HILFIGER Brand Ambassador Damson Idris, the campaign captures his full-throttle rise — embodying the fearless drive and effortless style that define his journey. As the momentum around the ‘motorcore’ dressing trend accelerates, the collection leads one of summer’s most defining trends, where the innovation of racing meets bold colors, sleek silhouettes, and high-energy detail.

“Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride — an authentic blend of iconic style and cinematic power,” said Damson Idris. “Tommy’s vision has always been about pushing culture forward, and that energy runs through every part of this partnership. From The APXGP Collection and everything we’ve done to bring the film to life for audiences, it all channels that same fearless spirit — capturing the grit to succeed on the track and the confidence to own every moment of it.”

The APXGP Collection reflects the rising influence of Formula 1™ beyond the track, as drivers become fashion’s latest tastemakers and paddock style shapes trends worldwide. Capturing the spirit of the 'motorcore’ movement, the range fuses speed with sophistication. Moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans, and a merino knit polo bring a sophisticated take on trackside style.  A red quilted jacket — modeled after the exact silhouette worn by Damson Idris’ character in the film — injects on-screen excitement into the lineup, bridging the gap between refined style and off-duty ease.

“Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,” said Tommy Hilfiger. “As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colors, logos, and spirit of motorsport into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with F1® The Movie. This film captures the cultural shift, setting a benchmark in what we call ‘fashiontainment’, where the future is being shaped. It’s a bold new chapter, and we’re setting the pace for what comes next.”

A lifelong fan of Formula 1™, Tommy Hilfiger was captivated as a child by the thrill of the race, the inescapable cool of the uniforms, and the classic iconography of the sport. That early obsession helped shape his brand’s DNA, having partnered with teams since the ‘90s and creating collections with icons of the track. That legacy now enters a bold new chapter with the launch of The APXGP Collection. Following Damson Idris’ unforgettable Met Gala arrival in an APXGP car in May, TOMMY HILFIGER continues to bring authentic style and racing heritage to F1® The Movie. In what promises to be the most adrenaline-packed cinematic event of the year, the brand is the official fashion sponsor of the film’s fictional APXGP Team, led by drivers Joshua Pearce (played by Damson Idris) and Sonny Hayes (played by Brad Pitt).

The APXGP Collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners beginning on June 3, 2025.

Apple Original Films’ F1® The Movie will be distributed in theaters around the world and in IMAX® by Warner Bros. Pictures in North America on June 27, 2025, and internationally beginning June 25, 2025. 

ABOUT TOMMY HILFIGER

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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