Burberry Festival Campaign 2025
BURBERRY CELEBRATES FESTIVAL SEASON WITH A CAMPAIGN HEADLINED BY LIAM GALLAGHER, GOLDIE, CHY CARTIER, SEUNGMIN, LOYLE CARNER & MORE
Introducing the Burberry Festival campaign, a series of films and portraits celebrating British music culture.
‘Think of the campaign like a collage,’ says Chief Creative Officer, Daniel Lee. ‘Candid moments capturing off-duty fans and headline acts in between gigs.’
The series celebrates British identities, united by a shared belief in the power of live music. With vox pops and commentary from respected faces in the industry, the campaign echoes Burberry as the essential look of the festival scene and mirrors the attitudes and dress codes of the 1990s –seen now.
‘Burberry sits at the centre of the summer calendar,’ adds Lee, ‘it’s both a means of creative expression and go-to uniform for festival goers.’
Shot against a set of sound systems, stages and mud, the films, by director Kim Gehrig, and portraits, by photographer Drew Vickers, feature talent from the worlds of music and modelling – including Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher.
The unique casting of Liam Gallagher and his children, plus, of course, Goldie – and the wealth of younger musical talents they both inspire – reinforces Burberry’s legacy and enduring appeal. In celebration of this, Liam wears his own Burberry parka by Christopher Bailey from Spring Summer 2018, which will be reissued in a limited run, available worldwide, in-store and online, from July.
Says Goldie, ‘Burberry has always been a part of the fabric of the UK… you see it [Burberry Check] on the underside of a hat or the inside of a jacket. And then it starts to reverse itself.’
The campaign film soundtrack is Liquid’s ‘Sweet Harmony’, a breakbeat-meets-piano anthem, heard at British festivals since its single release 34 years ago.
Key Styles
New Highland handbags come in jacquard-woven Burberry Check with a coated finish for unpredictable British festival weather.
Packable capes and hooded jackets in Burberry Check and solid colours. Plus, totems of British cultural style, like cotton Harrington jackets and parkas cut from nylon or coated cotton gabardine.
Mini kilts and rubber boots are worn with leather jackets, fleeces and a trench in washed satin. Check shirts are unbuttoned, belts are cinched around baggy T-shirts and worn as dresses. Burberry Check in heritage and seasonal colours elevate tank tops, polo shirts, and bikinis.
Reprising an archival motif first seen on Burberry bags in the 1980s, the Knight stamp is amplified on cotton jersey T-shirts or as a subtle emblem on jackets and accessories. The Burberry Check comes woven as a tonal design on denim and jersey and as argyle knitwear.
Many looks are worn with the Marsh rubber boots in Burberry Check. See also the Moor hiking boots, leather Potter and suede Urchin clogs. Plus, the Terrace and sporty-mesh Matrix sneakers.
Curved crossbody bags in Burberry Check and quilted Horseshoe styles are inspired by rainwear.
For jewellery, shield motifs come in sterling silver alongside frog and horse charms that draw from British nature.
Creative Direction: Daniel Lee
Artistic Direction: Lane & Associates
Director: Kim Gehrig
Photographer: Drew Vickers
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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