Tommy Hilfiger and Cadillac Formula 1® Team Launch Fanwear for A New Era of Modern American Sportswear
As Formula 1® continues its rise as a global cultural force, this collection marks Cadillac Formula 1® Team’s arrival on the grid with Tommy Hilfiger as Official Apparel Partner, ahead of the 2026 season.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the fanwear collection for the Cadillac Formula 1® Team, including replica versions of the team kit and a range of co-branded styles. Additional drops are planned throughout the 2026 season for select races and key driver moments. As the team’s complete style expression, the range is rooted in a shared heritage of iconic design and progress, bringing vibrant design and bold innovation to the global F1® stage.
As the team’s exclusive fanwear partner, Tommy Hilfiger and Cadillac Formula 1® Team come together around one vision for American motorsport style. Rooted in TOMMY HILFIGER’s Classic American Cool style, the offering draws on the brand’s longstanding connection to the sport and reimagines timeless design codes with a confident, contemporary edge. It’s a fresh take on trackside dressing— shaped by belonging, self-expression and authenticity.
“This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1® and the sport it has become today,” said Lea Rytz Goldman, Global Brand President, Tommy Hilfiger. “For decades, Tommy has brought fashion into sport and entertainment, and F1® is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1® Team allows us to create prep classics that are confident, collectible and made for fans.”
The fanwear range channels team pride through everyday silhouettes. Replica pieces echo the official team kit, from driver caps to T-shirts and polos, with the apparel elevated by moisture-wicking performance and precision detailing. A refined palette of co-branded colors including red, white and black, accented with metallic and chrome touches, reinforces a feeling of belonging and the spirit of race culture.
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1® Team. “Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1® Team takes shape on and off the track.”
Across the season, the collection features a series of collectible drops, each telling a story in motion. City-inspired Race Specials capture the energy of Miami, Austin and Las Vegas through unique colorways and localized artwork, while graphic updates channel team identity, race locations and driver elements. Rooted in themes of heritage and character, every release expands the visual universe of the partnership.
Formula 1®’s transformation into a style-led, entertainment-powered global spectacle has been years in the making. Tommy Hilfiger helped drive that shift early on, playing a memorable role in bringing fashion and storytelling to the paddock. From pioneering ’90s team partnerships to shaping today’s “fashiontainment” era— most recently through its sponsorship of F1® The Movie (2025) —the brand has continually pushed the sport into new cultural spaces. Now, that momentum continues with the Cadillac Formula 1® Team, whose entry on the grid marks a new chapter in American innovation and cultural impact, alongside the announcement of driver Checo Pérez as Global Menswear Ambassador.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @CadillacF1.
ABOUT CADILLAC FORMULA 1® TEAM
The Cadillac Formula 1® Team is a specialist motor racing team that designs and builds racing cars to compete in the FIA Formula 1® World Championship™. Backed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team has operations in Fishers, Indiana (USA); Charlotte, North Carolina (USA); and Silverstone, Northamptonshire (UK). Recognising the importance of racing in an environmentally responsible manner, the Cadillac Formula 1® Team has been awarded the FIA 3-Star Environmental Accreditation, which represents the highest environmental standard in motorsport. With the confidence to dream big and the passion to deliver, the Cadillac Formula 1® Team is building everything from the ground up, from high-performance race cars to an inclusive, values-driven culture, and will begin racing in the FIA Formula 1 World Championship™ in 2026.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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