Tod’s No_Code
Hybridization is a keyword that describes the movement of rushing towards the future. In an agile and advanced universe plus hybrids and fluidity originating from California, the idea of hybridization has now dispersed all over the world as an avant-garde concept led by designers, visionaries and people who are inspired to harness their trade in new vision.
To accompany this movement, Tod’s has created No_Code, an innovation workshop dedicated to experimenters and those who feel themselves a part of this community to rewrite the contemporary world.
Tod’s No_Code moves seamlessly by transcending seasons, unrestricted by rules, and by combining the luxury of technology with the high qualities of a “Made in Italy” artisanship. It examines the changes happening in contemporary society due to rapid progression and what we see in existing codes: the way we work, our interpersonal relationships and our ever-evolving clothing and style needs.
Having established its leadership in the field of research and development of raw materials, design innovation, and fine Italian craftsmanship, Tod’s takes this path of experimentation to the highest level.
NO_CODE X (Launch: January 2020)
After unveiling of No_Code 01 in November 2018, Tod’s is launching No_Code X this January 2020.
The No_Code footwear unites the classic Italian shoe and the informal sneaker, culminating in a flexible and versatile hybrid product made from the highest quality and Italian craftsmanship, while simultaneously carrying innovation forward.
The name “X” comes from a graphic reference, being a cross of two lines emphasizing the hybrid spirit that is the basis of No_Code: the “X” represents a strong typographic sign, which signifies the connection between technology and craftsmanship.
After the launch of No_Code -01, 02 and 03, all of which feature a tapered sole, the “X” introduces the “cassetta” family, Tod’s version of a cup sole into No_Code world.
NO_CODE X: Technical details
The sole of the No_Code X has been raised at the sides and appears chunkier, but despite the increase in its volume, the shoe weighs 10% less than the previous “No_Code” models.
At the heel end on the inner sole of the “No_Code X” there is a raised Gommino pebble configuration, which has been introduced to deliver an enhanced “cushion” effect and reduces the overall weight of the sole.
The upper part of the No_Code X features a combination of knitted fabric and leather to deliver maximum ease in terms of fit while staying timeless with its classic Italian shape.
The silhouette is sporty with the toe deliberately lowered to create an “aerodynamic effect” as if the shoe were about to “accelerate” like racing car.
No_Code X has the shape of a formal shoe with a silhouette that is tapered yet elegant.
YONG BAE SEOK: NO_CODE Designer
Tod’s entrusted the No_Code project to Korean designer Yong Bae Seok, who translated the Tod’s No_Code philosophy into his designs.
Yong Bae Seok is an industrial designer born in Seoul, South Korea and based in Europe. Yong completed his degree at Hansung University in Seoul, then moved to Italy to continue his education at the IED in Turin where he received his master’s degree in industrial design.
In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Shangri-La Plaza. Follow @ssilifeph on Instagram for more information.