From Paris to the world — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street.
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On the dawn of its 90th birthday, the Crocodile brand is opening its doors to ambassadors of a new genre – Breaking joins the iconic sporting family of Lacoste.
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Since 1993, the Lacoste crocodile has transcended time, style, and genre. It roams over a limitless range. Its defining feature is tha it is worn by people from all walks of life, each sporting the crocodile in their own way.
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Three creatives, three styles, three visions that are reinventing the crocodile.
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