Supermodel Joan Smalls Kicks Off New Campaign For Anne Klein
Iconic American fashion brand Anne Klein selects supermodel, actress and activist Joan Smalls as the face of its Spring 2022 campaign. The brand debuted its Spring campaign during New York Fashion Week. Smalls is featured in a See It Now, Buy It Now lookbook and video presentation on the CFDA’s Runway 360 digital platform Runway360.cfda.com and the collection is available for purchase locally in store or online from Trunc.ph, Rustans.com, and Zalora.com.ph.
Smalls is the first featured talent in a multiyear campaign that will showcase a dynamic woman and celebrity each season. A supermodel born and raised in Puerto Rico, Smalls is a dedicated advocate who donated 50 percent of her wages in the second half of 2020 to charitable causes, and in 2021 helped launch #ChangeFashion initiative dedicated to eradicating racism in the fashion industry. Smalls will join Anne Klein and a signature retail partner on another charitable initiative to be announced soon.
“We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves. Joan’s work in the fashion community and beyond exemplifies Anne Klein’s mission and we look forward to working with her to further support charitable endeavors.”
The Spring 2022 Collection campaign was shot by photographer Daniel Jackson in New York City.
Anne Klein’s new consumer campaign will be an ongoing series of portraits and profiles of notable women who are creating change using their public platforms. Each woman presented will be celebrated in print, video and digitally, ranging from consumer advertising to intimate Instagram Reels showcasing their efforts in raising awareness for organizations and causes. Actress Gina Rodriguez will be the featured talent for Fall ’22 with additional new faces of Anne Klein being announced for Spring and Fall ’23.
Shop the new Anne Klein collection in store or from Trunc.ph, Rustans.com, and Zalora.com.ph.
In the Philippines, Anne Klein is operated by Stores Specialists, Inc. located at Alabang Town Center, Greenbelt 5, Power Plant Mall, Robinson’s Magnolia, Rustan’s Makati and Rustan’s Shangri-La. Follow @ssilifeph and @rustansph on Instagram for more information.