Salvatore Ferragamo Holiday 2018

For its first-ever Holiday Season campaign, Salvatore Ferragamo invites you into their world. Shot by Sofia Malamute, the campaign stars a cast of three women and two men that expands the Patchwork Of Characters concept – embracing that of, diversity. Appropriate to the season which is a time of togetherness, sharing, and joy -- they are portrayed celebrating each other’s company in a beautiful heritage location.

Paul Andrew, Women’s Creative Director, says: “Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present. Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive, passed down via generations of Ferragamo expertise and passion, lies in being able to introduce it to a new generation.”

The campaign released mid-November across digital platforms and social media, highlights a special edit of Pre-Spring 2019 ready to wear, and dedicated Holiday Season collections which contemporize a great design handed down from the Ferragamo archive.

The famous 1938 Rainbow wedge that was created by Salvatore Ferragamo himself for Judy Garland: its immortal and inspiring rainbow palette is integrated into bags and shoes, both in rainbow stripes and block colour rainbow shades.  

Fresh vision and vintage codes combine to make a collection and campaign that reveal a world rich in exciting new discoveries ready to be shared and enjoyed this Holiday Season.

Creative Director, Paul Andrew
Photographer, Sofia Malamute
Cast, Fabienne Dobbe, Malaika Firth, Chuyan He, Tevin Steele, Ryu

Fashion, CollectionsJan Almonte