Burberry Releases New Christmas Campaign

Burberry has released its new Christmas campaign, celebrating the eccentricity of a British Christmas.

The campaign, which centres around a film entitled ‘Close Your Eyes and Think of Christmas’, features an all-star cast including Kristin Scott Thomas and M.I.A, who make their Burberry campaign debut, alongside previous campaign stars Matt Smith and Naomi Campbell. Valerie Morris-Campbell, Naomi’s mother, also appears.

The campaign, which was shot and directed by British artist and photographer Juno Calypso, explores celebratory Christmas traditions and rituals.

From the unpredictable British weather, to family togetherness, delayed trains and Christmas feasts, these themes are captured through Juno’s subverted and unexpected lens.

The campaign is rooted in iconic Burberry pieces for men and women; from the trench coat, car coat, TB Monogram and archive-print scarves, to The Belt Bag, tailoring and evening wear.

A preview of the new Vivienne Westwood & Burberry collaboration can also be seen on Naomi Campbell and her mother Valerie Morris-Campbell. The 16-piece collection will launch in store and online on 6 December.

Jan Almonte