MUJI Opens Its 12th Store In SM Aura
MUJI is set to open its 12th store at MUJI SM Aura on June 26, 2026, located on the 3rd Floor of SM Aura Premier at 26th Street, corner McKinley Parkway. This marks its third store in Bonifacio Global City, alongside its existing stores at Central Square Mall and Uptown Mall.
Opening Offers and Activities
From June 26 to 28, 2026, MUJI SM Aura will celebrate its opening with exclusive price offers and special weekend activities for customers. From June 26 to July 1, 2026, the special price covers a wide range of daily essentials from clothing to skincare, household items, and best-selling MUJI items that customers will surely be excited about. The limited-time offer is over 50 items exclusive in MUJI SM Aura only.
While the first 1,000 customers in line from June 26 - 28,2026 will receive a complimentary MUJI Gift Set with no purchase required. Each set includes two pieces of Plain Pandesal, one piece of Ube Pandesal, 1 MUJI item, and a free ₱300 off voucher, which may be presented at the cashier with a minimum purchase of ₱1,500.
With a minimum purchase of ₱1,500, customers may enjoy a free photobooth session and participate in the Spin-to-Win game, where select MUJI items such as a Makeup Box, Hard Carry Case, Hand Towel Twin Pile with Loop, and PP Cable Case with Stand can be won. One Hard Carry Case will be awarded as the grand prize each day.
Customers may join the SNS Challenge by posting a photo inside MUJI SM Aura using the hashtag #MUJIAuraOpening, following MUJI Philippines’ social media pages, and presenting a receipt worth ₱1,500. Upon completion of all requirements, they may redeem a special gift set at the customer service counter. It will be available to the first 150 customers only (12 PM - 2 PM and 6 PM - 7 PM)
Coffee lovers can also get a free upsize on coffee-based drinks. Additionally, the limited-edition MUJI SM Aura bags will be available with a minimum single receipt worth ₱1,500, with a choice of two exclusive designs (available while supplies last).
New Makeup Collection
MUJI launches its makeup collection designed with simplicity and care in mind, exclusively available in MUJI SM Aura. "Natural and Healthy Look" is the theme for this collection. Color tone improvement in MUJI base makeup and makeup items helps bring out the natural demeanor.
New base makeup items work with the skin's natural color tone while summer-kissed candy colors are added to lip items, brightening the total look. Items are designed to fit in MUJI's Makeup Storage for compactness and easy carrying with the standardization of package design. The products contain natural moisturizing ingredients closer including Jojoba Seed Oil, Shea Butter, Apricot Kernel Oi* and Chamomile Flower Extract. MUJI makeup aims to bring a natural radiance to your face.
Shoppers may also visit the Health & Beauty Wellness Booth, where makeup tutorial workshops will be held from June 26- 28, 2026. These sessions will feature MUJI SM Aura-exclusive beauty products, including powder foundation, loose powder, eyeshadow, eyeliner, mascara, cheek color, lip essence, and lipstick in various shades designed to complement different skin tones and preferences.
After the makeover session, customers are invited to take mirror selfies and share photos of their experience on social media.
Store Exclusive Bread and Drinks
The Coffee Counter offers a spacious dining area with ample seating and views overlooking Bonifacio Global City. It features a selection of drinks, bread, rice meals, soft serve ice cream, and pastries.
Exclusive to MUJI SM Aura are the Spanish Latte and Danish pastries. The Spanish Latte, available hot or iced, is a smooth blend of espresso, fresh milk, and condensed milk, with an option to substitute oat milk at an additional charge. The Danish pastries are flaky and buttery with sweet fillings, available in Peach and Blueberry varieties.
ABOUT MUJI
In the Philippines, MUJI is exclusively distributed by Stores Specialists, Inc., and is located at Glorietta 3, SM Mall of Asia, Estancia Mall, Greenhills Mall, Festival Mall, SM North EDSA, Uptown Mall, Shangri-La Plaza, Greenbelt 3, Power Plant Mall, Central Square, SM Aura, and online at mujiph.com. Visit http://facebook.com/muji.ph or follow @muji_ph and @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI