Furla PreFall 2026 Collection

For PreFall 2026, Furla explores the most intimate dimension of its woman, capturing a sequence of everyday moments as they naturally unfold. Gestures, colours and emotions become the language through which she expresses her identity - spontaneous, authentic and ever-evolving. 

Rome, the Eternal City, serves as a source of inspiration and a subtle backdrop to the collection, evoking a timeless atmosphere shaped by history, cinema and lived moments. The narrative follows the Furla woman over the course of a long weekend, as she writes her own story through a series of personal, fleeting impressions. In this context, the bag is not a status symbol, but a defining element - a colour, a presence that shapes each moment and makes it uniquely her own.

Movement and individuality define the spirit of the season. The Furla woman approaches style as a natural extension of herself, combining contemporary elements with pieces collected over time, creating combinations that are instinctive, personal and effortlessly refined. Her femininity is sophisticated yet understated, rooted in a contemporary Italian spirit that feels both timeless and alive, and expressed through the classic iconicity of shapes and colors that have transcended time.

The color story is inspired by a bouquet of wildflowers: simple, spontaneous and inherently unique. Each combination reflects a personal composition, expressing the individuality at the heart of the Furla woman. The palette unfolds across the different moments of the day, featuring refined and contemporary shades such as cremino, butter and cloud blue for a soft daytime elegance, evolving into deeper, more intense hues like rosewood, rododendro, dark forest and winter bloom, and ignited by vibrant accents of red apple.

Collection Highlights

Furla Poppy
Furla Poppy introduces a new line defined by its classic dome silhouette, crafted in soft, smooth grained leather and enriched with a distinctive leather bow detail. This refined yet playful element - removable and finished with delicate sphere charms - can be repositioned along the shoulder straps, allowing for a personalized styling expression. Blending contemporary attitude with subtle vintage references, Furla Poppy reinterprets the timeless Boston bag through clean lines and a feminine, ironic twist. Designed to accompany different moments of the day, the style is available in three sizes - mini, small and medium - and offers versatile wear: from a compact top handle to a crossbody option with an additional strap. Presented in a sophisticated palette of cremino, red apple, stone gray and panna, it reflects a vision of individuality where functionality meets refined femininity.

Furla Ginevra
Furla Ginevra marks a new addition to the collection with a generously proportioned yet effortlessly refined silhouette. Crafted in exceptionally soft, smooth leather, this slouchy shoulder bag combines lightness with a sense of relaxed sophistication. Its spacious interior is designed for everyday functionality, featuring a roomy compartment and an internal zipped pocket, while maintaining an elegant, fluid shape. The design is defined by its adjustable shoulder straps, enriched with the signature arch buckles, allowing it to be worn comfortably on the shoulder or as a crossbody. An additional removable leather tag, embossed with the Furla lettering, adds a subtle branded detail. Available in both medium and large sizes, and presented in warm, rich tones such as espresso, toffee, cuir and panna, Furla Ginevra embodies a modern balance of practicality and understated elegance.

Furla Dora
Furla Dora introduces a new line of two tote sizes that balances simplicity with refined craftsmanship. Crafted in smooth, glossy leather with a distinctive finish and enriched by seasonal combinations of suede and soft calf leather, the design expresses a quiet, tactile sophistication. Defined by clean, elegant lines, its rounded silhouette is elevated by the only hardware elements of the collection: the metallic buckles on the handles, which also allow for adjustable length and functional versatility. The modular construction of the straps, composed of multiple segments, ensures adaptability while maintaining a structured elegance, allowing the bag to be carried by hand or worn on the shoulder with ease. Lightweight and practical, Furla Dora is designed to accompany everyday life with effortless elegance, embodying a minimal aesthetic where thoughtful details replace overt ornamentation. Presented in intense, sophisticated tones such as chocolate, marsala, dark forest and black, it highlights a modern sense of understated luxury.

Furla Iride
Furla Iride returns this season as a vibrant celebration of joy and colour, reaffirming its status as a distinctive expression of the brand’s playful identity. Defined by sculptural, jewel-like hardware, the signature Arch is reinterpreted with a diamond-cut finish that captures and reflects light like a precious gem, enhancing the bag’s bold yet refined character.

Designed for versatility, Iride is available both as a crossbody with an adjustable strap and as a mini hobo, to be carried by hand or worn crossbody thanks to a removable shoulder strap. For PF 2026, the line is refreshed through new colours and material combinations: a suede and leather version, crafted in suede and framed with fine leather featuring studded detailing, in red apple and chocolate, alongside a colour-block interpretation where both leather and hardware are reworked in the same tonal combinations, such as muddy gray with cremino, extra brown with butter, and edera green with nebbia grey.

The collection is further enriched by a seasonal palette expressed across both silhouettes, including butter, nebbia grey, cloud blue, rosewood and cognac, reinforcing Furla Iride’s dynamic and expressive spirit.

Furla 1927
Furla 1927 stands as the most representative expression of the brand’s identity, embodying its heritage in its purest form. Taking its name from the year of Furla’s founding, the line pays tribute to the origins of the Maison as it approaches its 100th anniversary, while continuously evolving through new materials and seasonal colours that reflect a contemporary vision of elegance.

The signature logo draws inspiration from the architectural “Arch” of Fondazione Furla, translated into a sleek metallic ornament with a refined turn-lock closure that defines the collection’s essential and pure aesthetic. Characterized by its squared and compact lines, the bag is crafted in textured leather, a luxurious material with a subtle grained finish.

Available as a mini crossbody or mini top handle, Furla 1927 is renewed each season through a sophisticated palette that includes stone gray, cloud blue, rosewood, edera green, indigo and ciliegia, alongside timeless shades such as greige, cognac, black and panna.

EDITORIAL CREDITS: FURLA
IMAGE CREDITS: FURLA
SOCIAL MEDIA:
instagram.com/furla
facebook.com/Furla
youtube.com/furla
tiktok.com/@furla
linkedin.com/furla/
it.pinterest.com/furla/
brand handle: @furla #Furla

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at City of Dreams, Power Plant Mall, Rustan’s Makati, Rustan’s Shangri-la, and Rustan’s Cebu and online at Rustans.com and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI