Global Brand Ambassador Da-hyun Stars In Fall 2024 Michael Michael Kors Ad Campaign
Michael Kors is pleased to announce its newest campaign with Global Brand Ambassador Dahyun, member of musical group TWICE. Captured by photographer Kim Hee June, the campaign channels this season’s graphic, bold, statement-making attitude. For the campaign’s imagery and accompanying videos, all shot in Seoul, South Korea, Dahyun captivates in looks from Fall 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons, serving as Global Brand Ambassador, starring in two previous Michael Kors campaigns and attending the designer’s Fall/Winter and Spring/Summer Michael Kors Collection runway shows during New York Fashion Week. Dahyun is expected to attend the Spring/Summer 2025 Michael Kors Collection runway show in September.
“There’s nothing like exploring the world of fashion with the unique style of Michael Kors—I always look forward to the next adventure to come,” says Dahyun. A member of TWICE since 2015, she has become an international sensation with a devoted following.
For Fall 2024, Michael Kors embraces a confident approach to dressing with a focus on chic, relaxed separates. This season reimagines the brand’s core pieces through a contemporary, tough-chic lens, with a spotlight on key pieces including the brand-favorite Colby shoulder bag, the all-new Nolita shoulder bag and a Japan-exclusive charcoal denim Scarlett top-handle bag.
The campaign will debut on August 14, with ads running worldwide throughout the fall season. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI