MAX&Co. Spring Summer 2020 Collection

SHOW SOME (FIT AND) FLARE WITH THE COROLLA DRESS

A universal crowd pleaser, thanks to its ultra-flattering cut and versatile design, the best-selling Corolla dress gets a bolder, sportier makeover for SS20 with bold metal and sporty mesh details.

This season, the sleeveless, fit and flare style is reworked for different lengths (mini and midi) and all-new sensorial fabrics. Deep colored techno mesh versions are perfect for day and weekends, while iridescent metallics are ready to party any time.

Have fun with the styling and transition it from off-duty by swapping trainers for heels or layer it over a T-shirt and cycling shorts. Whether you dress it up or dress it down—it’s your wardrobe’s most versatile dress of the season.

YOUR FOREVER COAT: THE RUNAWAY

Its name is a nod to its easy-to-wear, throw-on-and-go attitude—perfect for the woman who is always on the go. The Runaway coat is beautifully designed and is a contemporary classic that keeps selling out every time it hits the stores.

Joining the original knee-length Runaway, the Long Run is a maxi version of this belted, pure wool robe cut for a relaxed, straight silhouette.

SUITS YOU! 

Look sharp as tailoring takes center stage for SS20. A welcome wardrobe solution for the busy working woman, this season’s suiting also has endless off-duty potential.

There’s a cut to suit everybody from boxy jackets to long-line ones, wide legged pants to lean, cropped ones. Classic navy and grey take their place alongside more unexpected shades like cool khaki and a vibrant apple green. 

PARTY ON: THE NEW RULES OF AFTER DARK DRESSING

With its bold attitude and easy spirit, the new season partywear is also big on modern glamour. High-shine metallics and slinky satins take center stage. Find them giving maxi dresses, pleated midi skirts, and going-out tops a dance-floor-ready edge. Standouts include the liquid silver dress, iridescent A-line skirt, and twisted midi dress in candy pink crushed velvet. 

Take note of the sophisticated turtleneck sweaters, elegant outerwear and wide-legged printed pants, which transition seamlessly from day to. Dress these designs up and down as you please: pieces are designed to be mixed and matched, re-spun for different events and purposes. Super-slick denim and the Oya sneakers also work their way into the after-dark repertoire, in the ultimate casual chic ensemble. 

Finishing touches are also essential. Standout accessories include ruffled satin bags, mismatched earrings and dance-the-night-away block heels. So go on, it’s party time and the dancefloor is waiting for you.

NEW KICKS: THE OYA

It’s time to give your sneaker repertoire a sleek upgrade. Enter the Oya, a sock-shoe hybrid that is set to become an integral part of your on-the-go wardrobe.

Fusing fashion with functionality, the Oya is available in a bold color palette; coral, burgundy and teal versions really pop when worn with basic pieces. Don’t miss the graphic, color-block versions that drop later in the season.

THE FESTIVE GIFT GUIDE

Super-handy and super-stylish, the MAX&Co. travel accessory capsule is perfect for women on the go.

The collection includes nifty pouches and collapsible boxes, airpod and laptop cases, and a cosy heated scarf. Plus, in a punchy palette of pinks and reds, these clever solutions prove that practical gifts are anything but dull. Sure to keep everyone – from your most fashionable friend to your mum to that person who’s already got everything – smiling all year round.

DOUBLE DUTY BUYS: THE MORPHS

If you’re looking to shop less but shop better, you need to know about the Morphs: ingenious, transformable designs that comprise two (or more) pieces in one. 

Coats headline the collection. Take the 4 Season Parka, a utilitarian design that can be worn in four different ways, from a sleeveless padded jacket to a belt-tied coat (added bonus: the fluffy trim and padding are cruelty-free).

Try the 3-In-1 Parka and choose from a trio of ways to wear this smart piece: as a parka, a puffed jacket, or layered over each other for added protection and impact.

Dresses also star in the collection. Note the glossy fluid jersey slip, which comes with a techno-mesh sweater, for endless mixing and matching opportunities.  

Accessories, too, get the Morph treatment. Like the Transformable Bag, a chic city lifesaver. A cool mini tote is tucked inside a shiny shell that transforms from a crossbody into a backpack courtesy of a clever system of ropes. 

TEE TIME

It’s a wardrobe staple, but this season the t-shirt graduates to statement status. The Max It Up graphic TEE is a MAX&Co. icon. This season the signature style is back – and it’s bigger and bolder than ever. Amped up in overblown proportions and graphic patterns, the logo is given a fun, fashion-forward spin. Available in an all-new, peppy palette: hot pink, powder pink, forest green, lilac, mint and white-on-white. This energy continues throughout the T-shirt collection. Cropped and sleeveless, with round or V-necks, these new gen tees are made to be worn with everything. Multicoloured stripes, vivid colours and unexpected details – like frilled sleeves, net finishes and sporty mesh panels – are a reminder to always MAX IT UP.

MEET THE NEW MULTITASKING HOODIE: THE MEGA

Summer’s alternative to a lightweight jacket? The XXL MEGA hoodie. Cut for a roomy, oversized fit, this elongated design is the ultimate throw-on-and-go piece. As summer weather can be predictably unpredictable, this multitasker comes with a detachable waterproof nylon layer. Consider this the ultimate airport-to-festival style that’s also perfect for urban adventures.

READY TO PARTY

From daytime drinks to after dark soirees, we’ve got all your Spring/Summer events wardrobe sorted. The Spring/Summer 2020 partywear offering is defined by a bold spirit and sense of ease. Relaxed silhouettes, like fluid midi slips, wide-leg jumpsuits and languid suiting capture the modern mood. Colors are vibrant, think shots of ochre, peach, lilac and red, interspersed with abstract prints and a classic monochrome palette (the LBD will always be a party classic after all). Co-ords are a savvy solution for the modern partygoer; this season seek out the plissé tunic and trousers and block color suiting. More of a dress girl? The midi silhouette reigns now. Accessories exude a functional glamour, exemplified by the prevalence of after dark flats, ensuring that your big event requires minimal hassle. See you on the dance floor. 

RESORT WEAR

This summer, vacation style is elevated to a luxe new level courtesy of the new MAX&Co. Resort capsule collection. Top of your must-pack list for your next getaway are fluid cover-ups, breezy cotton caftans and lightweight shirting – the perfect beach-to-bar (and back again) pieces. And don’t miss the tie-dyed shorts, which exude Cali girl ease, with a twist. These pieces are joined by an edit of essential accessories, including swimwear, wear-everywhere sandals with an adventurous, bohemian vibe, and sarongs printed with shells and starfish. Add an oversized straw sunhat for instant poolside glamour. Plus, don’t forget the roomy MANTARAY bag, which looks as good in the city as it does by the sun lounger. Your holiday photos have never looked better.