‘Ahead of our first LOEWE collection, this teaser stands as an opening gesture, the outset of a new dialogue. The campaign begins to define a tone, a spirit, and the beginnings of an intent. In it lies a vibrancy and tactility rooted in craft that feels fundamental to the House, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognize as deeply personal to us as individuals.

Together with Talia Chetrit we worked on images that begin to define this spirit and cast individuals whose fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding.’

Jack and Lazaro

For more information, go to loewe.com

About the photographer

Talia Chetrit

Talia Chetrit is an American fine-art photographer whose work explores intimacy, performance, and identity. She earned her BFA from the School of the Art Institute of Chicago in 2004 and her MFA in Photography from the Rhode Island School of Design in 2008. Based in New York, Chetrit has developed a distinctive body of work that includes nude portraiture and still lives, often blurring the line between private and staged moments. Her photographs have been exhibited internationally in solo shows at institutions and galleries such as the Kölnischer Kunstverein in Cologne, Sies + Höke in Düsseldorf, and Kaufmann Repetto in Milan and New York. Her work is held in the permanent collections of the Whitney Museum of American Art and the Los Angeles County Museum of Art.

About the talents

Erin Kellyman

British actor Erin Kellyman co-stars opposite June Squibb and Chiwetel Ejiofor in Scarlett Johansson’s directorial debut, Eleanor the Great, which premiered in Un Certain Regard at Cannes Film Festival earlier this year and will be distributed by Sony Pictures Classics. She recently appeared in Danny Boyle’s 28 Years Later, and in early 2026, will co-star in 28 Years Later: The Bone Temple, written by Alex Garland and directed by Nia DaCosta. Other notable credits include leading roles in Steve McQueen’s Blitz, Netflix’s Top Boy (Season 4), Disney+’s Willow, Marvel’s The Falcon and The Winter Soldier, David Lowery’s The Green Knight, Ron Howard’s Solo: A Star Wars Story, and the BBC’s critically acclaimed series adaptation of Les Misérables.

Eva Victor

Eva Victor (they/she) is a Paris-born and LA-based writer-director and actor renowned for their fearless comedic sensibility. Their feature directorial debut Sorry, Baby world premiered to acclaim at Sundance earlier this year, winning the Waldo Salt Screenwriting Award and becoming the festival’s breakout film. The A24 release, which Victor wrote and stars in alongside Naomi Ackie and Lucas Hedges, was produced by Barry Jenkins’ Pastel. Victor previously gained recognition through viral comedy videos, writing for The New Yorker and Reductress, and acting in Showtime’s Billions.

Isla Johnston

British actor Isla Johnston came to prominence in 2020 with her assured and confident performance playing Young Beth in the hit Netflix series The Queen’s Gambit. She has recently wrapped Lotfy Nathan’s The Carpenter’s Son opposite Nicholas Cage, FKA Twigs and Noah Jupe. She recently took on the leading role of Maria in Nicolas Pesce’s horror film Visitation, co-starring Olivia Cooke, Stephen Rea and Olivia Williams. She can also be seen in the leading role of Young Ursula in the BBC’s Life After Life. Most recently, Johnston has been cast as Joan of Arc in Baz Luhrmann’s upcoming film.

Lewis Gribben

Screen International ‘Rising Star Scotland’ Lewis Gribben recently wrapped a leading role opposite Hunter Schafer and Michelle Yeoh in executive producer Ridley Scott’s Blade Runner 2099 for Prime Video. He stars in Charlie Brooker’s Black Mirror Season 7 on Netflix and can be seen in feature films The Damned, from director Thordur Palsson; and The Severed Sun, from director Dean Puckett. His breakthrough came leading Channel 4’s Somewhere Boy, which earned him the BAFTA Scotland Best Actor award. Other notable credits include Steven

Spielberg’s Masters of the Air, Ben Wheatley’s Generation Z, and Danny Boyle’s T2 Trainspotting.

Megan Northam

Franco-British actor Megan Northam worked with Constance Meyer on Robuste with Mikhaël Hers in Les Passagers de la nuit (Berlinale 2022). She appeared in Fifi and Cédric Klapisch’s Salade Grecque series, winning the 2023 Séries Mania prize for female revelation. In 2024, she starred in Jérémy Clapin’s Pendant ce temps sur Terre, Rabia by Mareike Engelhardt (César nomination for Female Revelation), and Fario. Upcoming projects include Harris Dickinson’s Urchin (Cannes Un Certain Regard), Gaya Jiji’s L’étrangère, Jean-Xavier de Lestrade’s series Des vivants, and playing Cosette in Fred Cavayé’s Les Misérables.

Orlando Norman

Orlando Norman can currently be seen in Season 2 of Silo, opposite Rebecca Ferguson, on Apple TV+, in Lucy Forbes’ Eric, produced by Sister Pictures for Netflix, alongside Benedict Cumberbatch, and in The Map that Leads to You, directed by Lasse Hallström for Amazon. He will next star opposite Martin Freeman in the short film Una Notte, in the indie feature Flavia Deluce, and in Mikko Makela’s feature film Sebastian. He is currently filming a starring role in Out Come the Wolves. Past credits include the Amazon pilot Charlie Bone with Joseph Fiennes and Wreck Season 2, from Euston Films for the BBC.

Théodore Pellerin

Canadian actor Théodore Pellerin gained recognition starring opposite Vincent Cassel in Xavier Dolan’s It’s Only the End of the World and won the Prix Iris in 2018 for his role in Sophie Dupuis’ Family First. Recent credits include A24’s Beau Is Afraid with Joaquin Phoenix, Solo (TIFF Best Canadian Feature winner), Disney+’s Kaiser Karl, and Apple TV’s Franklin. He has also appeared in acclaimed films Never Rarely Sometimes Always, My Salinger Year with Sigourney Weaver, and Mayday with Mia Goth. Upcoming projects include Alex Russell’s debut feature Lurker and Pauline Loquès Nino, which earned him a Louis Roederer Foundation Rising Star Award nomination at Cannes earlier this year.