Furla Presents “Furla Iride Nail Bar”
FURLA PRESENTS “FURLA IRIDE NAIL BAR”:
A COLORFUL KICKOFF TO THE ‘COME PLAY WITH US’ PLATFORM
Where playful design meets beauty culture - Furla turns a Milanese bus into an immersive beauty playground during Fashion Week.
Furla is proud to unveil the Furla Iride Nail Bar, the first chapter in the brand’s new multi-year creative platform, Come Play With Us - a joyful invitation to experience fashion in vibrant, unexpected ways.
To launch this bold new direction, Furla is bringing its signature spirit of color, emotion, and Italian craftsmanship to the streets of Milan…literally. During Fashion Week, on September 24th and 25th, a classic double-decker Hop-On/Hop-Off tourist bus will be transformed into a beauty salon on wheels: a playful and immersive brand world on wheels, where handbags and nail polish speak the same visual language.
This isn’t just a campaign - it’s a sensorial journey. The Furla Iride campaign introduces the brand’s newest icon, Iride, through a modern beauty lens. Rooted in emotion, the visual storytelling reimagines the traditional nail bar into sculptural, collectible vignettes. With a focus on color, shape, and tactile beauty, each campaign visual becomes a joyful tribute to self-expression - where the swipe of polish and the curve of a handle meet in perfect harmony.
MEET IRIDE: A New Icon Is Born
Named after the Italian word for iris and rainbow, Furla Iride is the ultimate expression of color, play, and everyday joy. A jewel-like, diamond-cut reinterpretation of Furla’s signature arch logo anchors the bag’s design, fusing elegance with bold character.
Available as a mini hobo or crossbody, and featuring an adjustable leather strap for versatile styling, Iride is designed for those who embrace self-expression through bold, joyful fashion.
The bag is offered in a vibrant, high-impact color palette inspired by emotional rituals and modern beauty culture: from blush pink and sakura to paprika, ruby red, and a dazzling jade green. Each shade is a statement, making Iride the perfect companion for those who live (and dress) in full color.
EXPERIENCE THE IRIDE NAIL BAR
The Furla Iride Nail Bar will be unveiled over two special days during Milan Fashion Week. On September 24th, the experience will debut with an exclusive preview for press and friends of the brand. Then, on September 25th, it opens its doors to the public - turning the streets of Milan into a space of beauty, play, and emotional connection.
Wrapped in glossy campaign colors and dripping with vibrant motifs, the bus becomes a moving celebration of Furla’s sensorial new chapter. Guests are invited to enjoy a fun, dynamic manicure experience, with custom nail wraps in the same bright palette as the Iride bags and exclusive stickers inspired by Furla’s design DNA.
It’s a tactile, beauty-coded storytelling moment - one that turns everyday rituals into art.
As the very first activation of Come Play With Us, Furla has chosen to begin this journey in Milan - a city deeply cherished by the brand and a constant source of inspiration for its collections. With this initiative, Furla aims to give back to the city and its visitors, creating moments of joy, beauty, lightheartedness, and vibrant connection - an invitation to play, celebrate, and share unforgettable experiences together.
SOCIAL MEDIA:
linkedin.com/furla/ brand handle: @furla #Furla
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at City of Dreams, Newport Mall, Power Plant Mall, Rustan’s Makati, Rustan’s Shangri-la, and Rustan’s Cebu and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI