LOEWE Becomes Official Partner of Spain’s National Football Teams
Creative directors Jack McCollough and Lazaro Hernandez have designed a complete travel wardrobe for the men’s and women’s teams.
LOEWE today begins a four-year partnership with Spain’s national football teams. Under the creative direction of Jack McCollough and Lazaro Hernandez, LOEWE will provide a complete travel wardrobe through tournaments around the world — from North America in 2026 through to Spain, Portugal, and Morocco in 2030.
Founded in Madrid in 1846, LOEWE is renowned for its leather excellence, innovative craft, and distinct spirit. Through its artisanship and creative expression, the House has long explored the idea of Spanish identity — not as a fixed image, but as a language: tactile, expressive, evolving. On the 180th anniversary of the House, this exploration now extends into sports, accompanying a generation of players reshaping football with their talent and instinct, and representing Spain with the same energy, optimism, and intuition that inspires LOEWE.
The partnership debuts in 2026 with tailoring, casualwear, shoes, and leather goods for the men’s national team. A suit, conceived in LOEWE’s ateliers, carries a discreet LOEWE Anagram embroidered inside the sleeve, visible only in movement, while polos, jackets, and trousers propose refined comfort and ease.
To mark this new chapter, LOEWE has released a series of portraits of Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams, photographed by Bruno Staub at the national team training ground in Las Rozas, outside Madrid.
To dress a national football team is never just about clothes. It is about an identity, carried collectively — the same one LOEWE has been exploring for 180 years. A Spain that plays, creates, and moves people. With this partnership, LOEWE celebrates its origin — and projects it forward.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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