Kate Spade New York And Anna Kendrick Reunite For An Exclusive Shoppable Film Highlighting The Fall 2019 Collection
Leading up to Kate Spade New York's Spring 2020 New York Fashion Week show on September 7th at Elizabeth Street Garden, the brand teamed up with actress Anna Kendrick for a behind-the-scenes look at attending a fashion show through an innovative consumer focused film to showcase the Fall 2019 collection that is now available in stores.
Kate Spade New York created shoppable video content specifically for social media, in which Anna Kendrick hosted one loyal brand fan (and her beloved dog, Tallulah) selected from a group of video submissions for the brand's show during New York Fashion Week.
From selecting the outfit at Kate Spade New York's store to the fitting to walking the red carpet and sitting front row and all the amusing antics in between, the lucky customer was side by side with Anna Kendrick along the way as they shared their favorite pieces from the Fall 2019 collection, which viewers can shop through Kate Spade New York's digital channels.
Anna Kendrick is best known for her work in the Pitch Prefect Franchise, Simple Favor and Up In The Air. She is a longtime brand partner and starred in Kate Spade New York's successful 'Miss Adventure' film series. Given her long history with the brand, she is the perfect guide to give customers a behind the scenes look at the show.