Tommy Hilfiger Launches Second TommyXMercedes-Benz Capsule Collection
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the second TommyXMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with Mercedes-AMG Petronas Motorsport. The Fall 2019 collection blends the TOMMY HILFIGER brand’s classic American cool sportswear heritage with the innovative technical expertise of the five-time Formula One® World Champions. The collection will launch globally online at tommy.com, in select Mercedes-Benz dealerships, at select TOMMY HILFIGER stores and with select wholesale partners starting October 1, 2019.
The campaign for the collection celebrates Tommy Hilfiger’s and Mercedes-AMG Petronas Motorsport’s shared values for quality craftsmanship, durable designs and innovation. Featuring model Corey Saucier and a Mercedes-AMG S63 Coupé, the campaign captures a strong cinematic look and feel.
The men’s TommyXMercedes-Benz capsule collection features timeless styles including the chino, car coat and café racer jacket that are elevated with functional elements, such as climate control finishes, in a black color palette enhanced with hints of red, white and blue. Tommy Hilfiger’s signature stripe is reinvented in a minimalist approach placed on hems and cuffs, while blue pop TriStar linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.
Starting in the 2018 season, TOMMY HILFIGER became the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXMercedesBenz and @TommyHilfiger.
