GAP And DÔEN Launch A Second Collaboration
The new collection builds on previously popular styles and the Gap archives.
Following last year’s successful collaboration, Gap and DÔEN are launching a second collection of California vintage-inspired classics celebrating timeless femininity. Launching in June 2025, the collection is an ode to both brands’ effortless and easy dressing, introducing new silhouettes and prints.
Building on bestsellers from the previous collaboration, the new capsule collection is rooted in DÔEN’s feminine interpretation of iconic Gap styles:
Coastal Dressing: Easy summer dresses with new prints like the Pintuck Floral Midi Dress (Php
Eyelet Details: Last year’s most loved Eyelet Maxi Dresses are available again with perfected design features (Php)
Matching Sets in Nautical Colorways: Red, white, and navy offered in solid colors (Php)
"Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, President & CEO of Gap. “Reuniting with DÔEN—an inspiring partner that shares our values—has allowed us to build on that momentum with a new summer-ready collection.”
“We were overwhelmed by the excitement and success of our first collection with Gap,” said Margaret Kleveland, Co-Founder and CEO of DÔEN. “Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN. The campaign features longtime muses and supporters—women we admire and who have been part of our journey from the beginning. This collection is a tribute to them and to the partnership that brought us here.”
The Gap × DÔEN collection was produced in international factories that participate in RISE (Reimagining Industry to Support Equality). RISE brings together leading fashion brands, manufacturers, civil society groups, and trade unions to advance gender equity in the international garment sector. Founded in 2023 by Gap Inc., BSR’s HERproject, Better Work, and CARE, RISE provides garment workers with the skills needed to advance in work and life. As part of its commitment to bridging the equity gap, Gap Inc. has reached nearly 1.4 million women and girls through its decades-long efforts to advance gender equity in the global fashion supply chain.
“At DÔEN, we were humbled to be selected as a small business partner to join the RISE program, and we've launched the initiative within our own supply chain this April,” says Kleveland. “We are especially excited about the factories chosen to manufacture the Gap × DÔEN collection, given the role RISE plays in our overall impact strategy.”
The collection is accompanied by a campaign shot by Clara Balzary, featuring a powerful cast of women, including Alex Noriet, Bruna Tenorio, Veronica Campos, Imani Randolph, Anny Choi, Achok, and Kirsty Hume. The photography and campaign film capture the authentic connections and joyful moments celebrating the brand’s shared values of community and togetherness.
The collection is available at Gap Trinoma and SM Mall of Asia, and will be available at gap.com.ph with retail price ranging from Php 3,250 - Php 7,750 in women’s sizing. For more details on Gap × DÔEN, follow along with @gapphilippines.
ABOUT GAP:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
ABOUT DÔEN:
Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand that connects directly with their consumers. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. To learn more about DÔEN, visit www.shopdoen.com.
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI